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Maneuver Marketing · 4 months ago

Senior Media Buyer (EU)

Europe

Full-time

Onsite

Mid, Senior Level

4+ years exp

Maneuver Marketing is a leading player in the DTC Health & Wellness sector, recognized for its rapid growth and innovative products. They are seeking a Senior Media Buyer to evolve the media buying role into a hybrid operator-strategist, responsible for driving performance outcomes and optimizing media operations to support sustainable scaling.

E-CommerceMarketingTraining

Responsibilities

Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up

Researches the market, product, and competition proactively to contribute valuable inputs

Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc

Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc

Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge

Adjust post click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel)

Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization

You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV

Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data

Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals

Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory

Provides clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making

Build efficient structures for testing including including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding

Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks

Organize and group tests across video types and creative formats (VSLs, influencer, partnership, inhouse)

Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling

Monitor, trim, scale, add ads, and rotate past performers

Brief, coordinate, and quality-check executions with virtual assistants (VAs)

Perform weekend/holiday campaign monitoring and high priority optimizations

Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability

Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results

Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities

Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement

Execute with agency and urgency while maintaining quality standards

Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels)

Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable (e.g. 0.3x)

Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups

Qualification

Media BuyingAnalytical MindsetProject ManagementData AnalysisCampaign ManagementResourcefulnessOrganizationCollaboration SkillsProblem-Solving

Required

At least 4 years of relevant experience working with DTC brands as a media buyer

Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture

Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance

Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies

Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results

Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines

Other important soft skills - resourcefulness, organization, independent, problem-solver