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BoF Careers · 1 month ago

Old Navy Associate Manger, Growth Marketing Strategy

San Francisco, CA

Full-time

Onsite

Mid Level

$94K/yr - $122K/yr

3+ years exp

Old Navy is on a mission to democratize fashion and create accessible shopping experiences. The Associate Manager, Growth Marketing Strategy will focus on transforming customer insights into actionable growth strategies, partnering with various teams to drive measurable and sustainable growth.

Marketing & Advertising

Responsibilities

Analyze marketing performance across paid, CRM, loyalty, and digital channels to uncover growth insights and optimization opportunities

Develop insight-led, data-driven growth strategies across the customer journey to improve acquisition, retention, engagement, and lifetime value

Build dashboards and measurement frameworks that turn data into actionable insights and improve marketing effectiveness

Partner on A/B testing, experimentation, and attribution strategies to refine targeting, messaging, and channel mix

Leverage customer insights, segmentation, and predictive analytics to shape personalization strategies to improve ROI

Stay current on industry trends, competitors, and emerging technologies to identify opportunities to drive marketing efficiency and effectiveness

Collaborate with data science and engineering teams to enhance data collection and analytics capabilities

Qualification

Growth marketingMarketing analyticsData analysis toolsA/B testingCustomer insightsPerformance measurementDigital marketingCommunicationCross-functional collaborationStrategic thinking

Required

3 - 5 years of experience in growth marketing, marketing strategy, or analytics within retail, fashion, or e-commerce

Strong proficiency in data analysis tools such as SQL, Adobe Analytics, Tableau, or other BI platforms

Experience with marketing attribution models, A/B testing, and performance measurement frameworks

Solid understanding of paid media, CRM, email, and digital marketing channels

Highly analytical mindset with the ability to translate data into actionable business insights

Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders

Proven ability to build strong cross-functional relationships and influence decisions through collaboration, data, and strategic insight

Deep curiosity about customer behavior and the ability to translate customer insights into actionable growth opportunities

Experience working in a fast-paced, results-driven environment with multiple priorities

Strong business acumen and strategic thinking to drive growth initiatives

Benefits

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five 'on the clock' hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.