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Front Row · 1 month ago

Marketplace Optimization Manager - Marketplace Partnership

New York, New York, United States

Full-time

Hybrid

Mid, Senior Level

Front Row is seeking a Marketplace Optimization Manager to drive best-in-class SEO strategy and performance across Amazon. This role involves leading organic optimization strategy for beauty and wellness clients while managing a team of SEO specialists to execute impactful initiatives.

AdvertisingContent CreatorsDigital Marketing

Responsibilities

Lead SEO Strategy: Own and evolve the Amazon SEO strategy for a portfolio of high-profile beauty and wellness brands, driving visibility, keyword ranking, and conversion growth

Team Leadership: Manage and mentor a pod of 2–3 SEO specialists, providing guidance, feedback, and professional development

Optimization Execution: Oversee and contribute to the creation of SEO-optimized content across PDPs, A+ content, brand stores, and storefronts—ensuring alignment with brand voice and best practices

Cross-Functional Collaboration: Partner closely with creative, data, brand, and tech teams to align Amazon SEO strategy with broader eCommerce and content initiatives

Performance Analysis: Leverage analytics and market insights to evaluate performance, identify optimization opportunities, and inform ongoing strategy

Innovation & AI Integration: Champion the integration of generative AI tools (such as ChatGPT) to streamline content creation, analysis, and reporting workflows

Competitive Intelligence: Monitor search dynamics, category trends, and consumer behavior to proactively identify opportunities for growth and differentiation

Qualification

SEO StrategyPerformance AnalysisTeam LeadershipContent OptimizationAI IntegrationCompetitive IntelligenceCross-Functional Collaboration

Required

Confident, analytical, and forward-thinking leader

Experience in retail media, content optimization, and AI innovation

Proven track record in driving organic optimization strategy

Ability to guide execution of impactful SEO initiatives

Experience managing a team of SEO specialists

Strong communication skills

Ability to transform data-driven insights into actionable growth strategies

Experience in creating SEO-optimized content

Ability to collaborate with cross-functional teams

Experience leveraging analytics and market insights for performance evaluation

Familiarity with generative AI tools for content creation and analysis

Ability to monitor search dynamics and consumer behavior

Company

Front Row

Front Row is a digital marketing agency that offers content creation, e-commerce management, and market distribution solutions. It is a sub-organization of Front Row Group.

Founded in 2011