Mars United Commerce · 2 days ago
Vice President, Commerce Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$157K/yr - $246K/yr
10+ years expMars United Commerce is a global commerce marketing practice that focuses on enhancing business outcomes for clients through technology and intelligence. The VP, Commerce Strategy will lead key client initiatives, develop shopper-focused intelligence, and collaborate with senior client leads to drive strategic direction and growth opportunities.
AdvertisingMarketing
Responsibilities
Serve as a senior-level, global contact across a key client business
Demonstrate an expert grasp of current industry dynamics and be able to provide perspective to the agency on the impact, influence, and implications of these dynamics on brand or agency health
Partner with Client Leadership and other cross-functional teams to develop and deploy shopper-focused program development for agency clients
Provide long-term perspective for brand, segment, and business growth that exceeds the scope of individual projects. Be able to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams; connect the vision to business imperatives and measures
Ensure proactive strategic thought-leadership across the integrated marketing mix; be able to effectively apply and integrate strategy into the OneMars agency process, working with Groupe leadership peers to continually improve process
Lead and develop working hypotheses and methods to test/apply thinking to a variety of marketing challenges that leads to the discovery of new insights
Play a leadership role in annual planning activities and identifying client growth opportunities
Raise the bar of OneMars work for clients. This includes instituting research and testing approaches using consumer/shopper, retail, media, and brand insights to inspire, guide, develop, and evaluate work, along with appropriate analytic approaches
Develop and lead client workshops, leading to effective outcomes
Champion best practices throughout the organization, productively mentor members of cross-functional teams on our approaches, and agency outputs
Master of the Marilyn Predictive Commerce Intelligence technology, drive opportunities and adoption with both the internal team and clients
Identify unmet research/planning/analytics needs and knowledge gaps. Identify revenue opportunities for OneMars. Lead the development of a successful solution
Grow the role of Strategic thinking with clients through the development of effective working relationships with key senior clients and internal contacts throughout the Publicis Groupe
Cultivate strong working relationships with Consumer/Shopper Insights and Marketing Research Directors within client organizations
Manage any Strategic Planning staff across the business that you oversee, including their happiness and success, career development, and skill building
Guide the Executive team on effective staffing and resource solutions, staffing utilization, and scope
Drive an understanding of macro business context and environmental influences (i.e., retail landscape, changing shopping behaviors, digital technology, AI, etc.) that affect agency products and deliverables at the client
Intellectual property - develop and adapt to clients, ensuring it helps to deliver on the agency’s goals and positioning
Develops and maintains productive senior-level client relationships
Develops and maintains productive relationships across the Publicis Groupe Network
Develop and merchandise Strategic Planning and Analytic “products”
Identifies growth opportunities within client
Drives knowledge sharing through internal communication events, training, and other written materials
Uses proprietary strategic models, their development, use, and institutionalization. Leads, develops, and participates in client presentations
Oversees, directs, inspires and where appropriate, conducts primary research, client or agency
Oversees, directs, and inspires white papers, agency “points of view”, blog posts, etc
Qualification
Required
10 plus years of hands-on experience working with qualitative research and or ethnography experience, or of advanced quantitative methods
7 plus years of demonstrable experience working with communications within digital communication channels
Strong workshopping and facilitation skills
Branding fundamentals
Strong analytical skills
Strong intuitive skills
Ability to conceptualize an integrated marketing mix (advertising, promotion, retail, packaging, digital, media, PR etc.)
Ability to inspire creative process
Ability to recognize and develop creative ideas
Excellent professional presentation skills
Excellent interpersonal skills
Demonstrable team development experience
Excellent communication skills (written and verbal)
Collaborative
Organized and detail-oriented - (must demonstrate attention to detail and ability to handle multiple tasks/projects)
Solution-oriented
Positive attitude towards the role, the department, agency and it's clients
Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Mars United Commerce
Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.
501-1000 employees
H1B Sponsorship
Mars United Commerce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknown2021-05-17Acquired
Leadership Team
M
Marilyn Barnett
President
Recent News
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