MaintainX · 2 months ago
Website Growth Manager
North America
Full-time
Onsite
Mid Level
4+ years expMaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. As a Website Growth Manager, you will be responsible for optimizing the website to drive growth in leads and product signups, focusing on conversion rate optimization, personalization, and analytics, particularly through AI tools.
Artificial Intelligence (AI)Asset ManagementB2BInformation TechnologyMobileSaaS
Responsibilities
Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging
Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable
Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials
Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization
Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility
Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths
Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection
Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web marketing
Update and publish new content/web pages on Webflow
Qualification
Required
4+ years in web or growth marketing, ideally in B2B SaaS
Proven track record running A/B tests and driving measurable conversion improvements
Strong ability to apply AI for personalization, content optimization, and data analysis
Hands-on experience with AI tools (e.g., Clay, ChatGPT, Claude, or similar)
Proficiency with Webflow and Optimizely (or similar tools)
Experience in web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling
Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution)
Understanding of technical web performance (Core Web Vitals, page speed, SEO best practices)
Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search
Familiarity with AI-first search standards like LLMs.txt and schema markup
Strong project management and cross-functional collaboration skills
Preferred
Bonus: experience with AI-supported localization and multi-language web operations
Language skills in Spanish, French, and/or Portuguese
Benefits
Healthcare, dental, and vision coverage.
401(k) / RRSP enrolment program.
Take what you need PTO.
Company
MaintainX
MaintainX provides a CMMS/EAM platform that streamlines maintenance, work orders, and asset management for industrial and frontline teams.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$253.8MKey Investors
Bessemer Venture PartnersBain Capital Ventures
2025-07-09Series D· $150M
2023-12-06Series C· $50M
2021-06-09Series B· $39M
Leadership Team
Chris Turlica
CEO & Founder
Hugo Dozois-Caouette
Co-Founder and CTO
Recent News
baincapitalventures.com
2026-01-20
2025-12-08
Washington Technology
2025-11-23
Company data provided by crunchbase