Bluelight · 1 month ago
Lead Digital Media Buyer - Remote, Latin America
United States
Full-time
Remote
Mid, Senior Level
4+ years expBluelight Consulting is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. They are seeking a Lead Digital Media Buyer to execute data-driven media buying strategies, manage and optimize paid media campaigns, and ensure effective budget management to drive results for clients.
AppsCloud InfrastructureDevOpsIaaSOutsourcingSaaSSoftwareWeb Development
Responsibilities
Execute data-driven media buying strategies that align with client goals and target audiences
Conduct market research to identify the most effective media channels
Analyze historical campaign data to inform media mix and performance projections
Recommend channel-specific budgets and optimize spend based on performance metrics
Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools
Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display
Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results
Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills
Manage and allocate media budgets effectively across channels to maximize campaign performance
Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets
Identify opportunities for cost-saving without compromising campaign effectiveness
Qualification
Required
4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms
Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)
Proven track record of managing performance marketing campaigns with a focus on results
Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)
Exceptional analytical and problem-solving skills
Excellent communication and interpersonal skills
Self-motivated, detail-oriented, and able to work independently and as part of a team
Proficiency with media buying and planning tools
Benefits
Competitive salary and bonuses, including performance-based salary increases.
Generous paid-time-off policy
Flexible working hours
Work remotely
Continuing education, training, conferences
Company-sponsored coursework, exams, and certifications
Company
Bluelight
A Nearshore DevOps & Software Outsourcing company that helps startups, SaaS, and enterprises with cutting-edge solutions
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Chase Bolt
Chief Executive Officer
Company data provided by crunchbase