Director, Media Buying jobs in United States
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WKQ Media · 2 months ago

Director, Media Buying

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$100K/yr - $120K/yr
date7+ years exp

WKQ Media is a progressive media company seeking an experienced Director of Media Buying to lead a team in developing effective digital strategies for political clients. The role involves collaborating with principals and client agencies to optimize and oversee media campaigns, while mentoring a team focused on innovative advertising trends.

Marketing & Advertising

Responsibilities

Develop and assess digital advertising plans aligned with clients' strategic objectives, defining key performance indicators (KPIs) for success
Manage and mentor a team of media buyers tasked with day-to-day activities for video, display, OTT, SEM, and paid social campaigns, including bid management, budget allocation, performance monitoring, and creative testing
Maintain close contact with client agencies to ensure they are able to communicate clearly and effectively with their end clients

Qualification

Digital media buyingBasisCampaign Manager 360Google AdsFacebook Business ManagerAd performance analysisSupply path optimizationPolitical campaign experienceTeam leadership

Required

Proficiency in our tech stack, including Basis, Campaign Manager 360, Google Ads, Facebook Business Manager, and similar platforms
Experience in online ad technologies on the buy-side, covering creative formats, ad serving, and viewability/verification
Deep knowledge and commitment to supply path optimization in digital buying - especially CTV
Skill in gathering and analyzing ad performance data and educating others in this process
You'll guide the team in optimizing ad campaigns and providing clear, user-friendly recommendations to clients
A minimum of 7 years' experience and a deep understanding of digital video-first advertising

Preferred

Previous involvement in political, advocacy, or union campaigns is advantageous, with an understanding of their strategies, tactics, goals, and timelines

Benefits

Comprehensive healthcare, vision, and dental coverage fully covered by the company.
Employer-sponsored 401(k) with profit sharing.
Monthly home office stipend.

Company

WKQ Media

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Our team of paid media experts serves as your dedicated buying partners.
dateFounded in 2023
location
Washington, DC, US
people-size2-10 employees
web-link
https://wkq.media

Funding

Current Stage
Early Stage

Leadership Team

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Bill Redding
Founder
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Company data provided by crunchbase