Senior Marketing Analyst jobs in United States
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Switchyards · 1 month ago

Senior Marketing Analyst

positionAtlanta, GA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date3+ years exp

Switchyards is the world’s first neighborhood work club. As the Senior Marketing Analyst, you’ll own our marketing data from end to end, connecting the dots between channels, uncovering what drives performance, and building the systems that help us see clearly.

Customer ServiceProperty ManagementRental

Responsibilities

Build and maintain reliable data pipelines across web, CRM/CDP, email, paid media, and social platforms etc. to ensure clean, consistent, accessible data
Analyze campaign and channel performance to identify trends, ROI, and optimization opportunities
Translate marketing questions into clear analytical plans and execute analyses independently
Design and interpret A/B tests and experiments to ensure statistical significance is reached, validate hypotheses and inform marketing strategy
Develop marketing dashboards and reports (Looker, Tableau, etc.) to track KPIs and communicate insights to the VP of Marketing
Identify and analyze customer segments and cohort behavior to inform targeting, retention, and creative strategy
Collaborate cross-functionally with systems, member services and operations teams to get the full view of customer data
Recommend actionable adjustments to budgets, targeting, and creative based on performance data
Prioritize analytical projects based on business impact; balance quick-turn insights with long-term measurement improvements
Establish and document marketing measurement best practices to ensure accuracy and scalability
Stay current on marketing analytics tools, attribution models, and emerging AI and marketing data trends

Qualification

Marketing analyticsData analysisSQLA/B testingLookerTableauPythonStatistical analysisCollaborationCritical thinkingDetail-oriented

Required

3+ years of experience in marketing analytics, data analysis, or a similar role
Proven experience supporting paid media, lifecycle, and cross-channel marketing programs to optimize performance
Deep understanding of marketing performance metrics, attribution, segmentation and campaign tracking
Proficient in SQL and Excel
Skilled in visualization tools (Looker, Tableau, or similar)
Strong grasp of A/B testing, experimental design, and statistical analysis
Solid foundation in statistics, hypothesis testing, and optimization techniques
Exceptional communicator and critical thinker, able to translate complex data into simple, actionable insights
Highly organized, detail-oriented, and self-directed with a strong sense of ownership
Collaborative with a team/athlete mindset

Preferred

Experience with Python or R for advanced analysis a plus
Familiar with SEO, SEM, and digital media analytics

Benefits

Health insurance
Stock options
Mileage reimbursement
A Switchyards membership for you and your family
1000000000000001 cups of coffee

Company

Switchyards

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The world’s first neighborhood work club.
dateFounded in 2016
location
Atlanta, Georgia, USA
people-size11-50 employees
web-link
https://switchyards.com/

Funding

Current Stage
Early Stage
Total Funding
$9.65M
Key Investors
Thriving Cities Fund
2025-06-02Series Unknown
2024-04-23Series Unknown· $5M
2023-03-14Series Unknown· $3.42M

Leadership Team

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Michael Tavani
Founder & CEO
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dave payne
Co-founder & Board Member
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Recent News

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$10 Million Thriving Cities Fund Launches to Back North Carolina’s Small Businesses
2025-10-14
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Switchyards coworking spaces sell out in minutes in Denver
2025-08-21
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Oakhurst Commons Lands New Tenants, Including First Charlotte Location of Popular Brunch Concept
2025-04-23
Company data provided by crunchbase