Apply on Employer Site

Bluelight · 1 month ago

Lead Digital Media Planner/Buyer - Remote, Latin America

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Bluelight Consulting is a leading software consultancy dedicated to designing and developing innovative technology. They are seeking a Lead Digital Media Planner/Buyer to develop and execute comprehensive media strategies aligned with client goals, manage paid media campaigns, and optimize campaign performance.

AppsCloud InfrastructureDevOpsIaaSOutsourcingSaaSSoftwareWeb Development

Responsibilities

Develop comprehensive media plans aligned with client goals and target audiences

Conduct in-depth research and analysis to identify optimal media channels and strategies

Determine budget allocation across channels based on performance and objectives

Stay abreast of emerging digital media trends, technologies, and AI integrations

Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process

Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display)

Manage relationships with external vendors responsible for day-to-day campaign management

Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills

Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights

Manage and allocate media budgets effectively across channels to maximize campaign performance

Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets

Identify opportunities for cost-saving without compromising campaign effectiveness

Qualification

Google AdsMeta Ads ManagerLinkedIn AdsMedia PlanningAnalytics ToolsCommunication SkillsProblem-Solving SkillsDetail-OrientedSelf-Motivated

Required

4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms

Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms)

Proven track record of managing performance marketing campaigns with a focus on results

Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)

Exceptional analytical and problem-solving skills

Excellent communication and interpersonal skills

Self-motivated, detail-oriented, and able to work independently and as part of a team

Proficiency with media buying and planning tools