Career Renew · 1 month ago
Lifecycle / Retention Manager - Crypto
New York|Toronto|Philadelphia|Washington DC|Boston
Full-time
Hybrid
Senior Level
$130K/yr - $150K/yr
5+ years expCareer Renew is recruiting for a Lifecycle / Retention Manager - Crypto for a client, a company that aims to onboard the world to decentralized finance through a user-friendly cryptocurrency trading app. The role involves managing lifecycle messaging and enhancing user retention strategies using the Braze platform.
Management Consulting
Responsibilities
Own all lifecycle messaging in Braze (email, push, in-app, inbox)
Build and maintain automated onboarding, retention, and win-back flows
Create dynamic segmentation and triggered journeys
Set up and monitor promotions and targeted incentives
Run A/B tests and weekly lifecycle experiments
Track activation → retention → reactivation KPIs and report learnings
Qualification
Required
5+ years in Lifecycle / CRM / Retention for a consumer app
Hands-on proficiency in Braze (canvas, segmentation, etc.)
Experience moving metrics, not just sending messages
Strong short-form copy instincts (mobile-first)
Comfort using data to inform decisions
Preferred
Crypto / trading / sportsbook / DFS experience
Understanding of trader psychology, incentives, and habit loops
Benefits
Equity opportunities
5% 401(k) Match
Health benefits (75% premium coverage) + $150,000 in life insurance coverage
$1,000 one time office set up stipend
Flexible PTO
Company
Career Renew
Career Renew aims to transform the job search process by making it easier for candidates
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase