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Centene Corporation · 1 month ago

Director, Digital Marketing Strategy

United States

Full-time

Remote

Director/Executive

$116K/yr - $215K/yr

10+ years exp

Centene Corporation is transforming the health of our communities, one person at a time. The Director of Digital and Database Marketing Strategy is responsible for developing and overseeing multichannel initiatives that connect the brand with key stakeholders, while managing a high-performing team in a dynamic environment.

Hospital & Health Care

Responsibilities

Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)

Oversee a team of five digital, social, and database marketing professionals

Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms

Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines

Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals

Oversee creation and maintenance of web sites, including content, accessibility, design and performance

Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals

Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow

Develop and oversee enterprise video strategy

Develop and oversee the strategy, content, and implementation of email and text campaigns

Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions

Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers

Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards

Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Performs other duties as assigned

Complies with all policies and standards

Qualification

Digital Marketing StrategyDatabase MarketingTeam LeadershipHTML/CSS/JavaScriptTechnical SEOUI/UX DesignSEM/GA360Adobe AnalyticsSalesforce CRM/Marketing CloudContent CreationAudience DevelopmentSocial Media StrategyCompetitive IntelligenceTrend Analysis