Manager, Strategic Marketing Programs jobs in United States
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AssetWatch® · 1 day ago

Manager, Strategic Marketing Programs

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
date5+ years exp

AssetWatch® serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience. The role involves owning third-party strategic marketing programs, managing co-branded campaigns, and activating training and field events while collaborating with internal teams and external partners.

Big DataIndustrial AutomationInternet of ThingsMachine LearningPredictive Analytics
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Culture & Values

Responsibilities

Lead strategic marketing programs
Manage 3rd-party partner programs per our marketing agreements/SOWs
Plan and project manage co-branded campaigns: webinars, virtual events, content, research, newsletters, and targeted placements
Maximize 3rd party strategic program opportunities; ensure deliverable, audience, and reporting obligations are met
Maintain a centralized calendar + asset library in Monday.com
Sponsor & activate training/field events
Evaluate event fit; negotiate packages; coordinate speaking slots, tabletops/booths, breakouts, lead capture, and post-event follow-up. Working with demand gen team to create retargeting campaigns
Own vendor logistics (registration, AV, shipping) and swag production (quotes, inventory, on-site delivery)
Measure & report impact
Build dashboards with Marketing Ops (SFDC/HubSpot) to track sourced/influenced pipeline and engagement
Run quarterly partner reviews and monthly check-ins; optimize placements, creative, and budgets based on performance
Own influencer strategy & execution
Identify, vet, contract, and brief creators across LinkedIn, YouTube, podcasts, newsletters, and niche communities
Build program tiers (celebrity, industry, practitioner) with clear deliverables, FTC-compliant guidelines, and brand safety checks
Co-develop content (concepts, outlines, talking points) and manage publishing calendars and UTM tracking

Qualification

B2B marketingProgram managementData fluencyProject management toolsNegotiation skillsWritten communicationRelationship building

Required

5–8 years in B2B marketing with 2+ years owning strategic programs (SaaS or complex/technical products preferred)
Proven experience managing external partners/vendors and multi-workstream projects on tight timelines
Strong negotiation, briefing, and relationship skills; comfortable coaching external voices on message
Program management discipline: workback planning, risk management, budget tracking, and status reporting
Data fluency with CRM/automation and analytics (Salesforce/HubSpot, Google Analytics, Looker/Power BI; UTM strategy)
Excellent written communication—clear briefs, crisp copy for promos, and executive-ready status updates
Tools: Project management (Asana/Monday/Jira), webinar platforms, marketing automation, and social publishing

Benefits

Competitive compensation package including stock options
Flexible work schedule
Comprehensive benefits including retirement plan match
Opportunity to make a real impact every day
Work with a dynamic and growing team
Unlimited PTO

Company

AssetWatch®

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Predictive Maintenance Simplified.
dateFounded in 2014
location
Westerville, Ohio, USA
people-size51-200 employees
web-link
https://www.assetwatch.com/

Funding

Current Stage
Growth Stage
Total Funding
$166.14M
Key Investors
Viking Global InvestorsWellington ManagementG2 Venture Partners
2025-04-30Series C· $75M
2024-02-21Series B· $38M
2022-06-27Series A· $9M

Leadership Team

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Will Zell
Co-Founder & Executive Chairman
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Recent News

EIN Presswire
AssetWatch Ranks No. 526 on the Inc. 5000 List of America’s Fastest-Growing Private Companies
2025-08-13
CRN
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2025-07-04
Crunchbase News
The Week’s Biggest Funding Rounds: Investors Look To The Stars And Defense
2025-05-02
Company data provided by crunchbase