Miller Johnson · 2 months ago
Website and CRM Coordinator
Michigan, United States
Full-time
Hybrid
Mid Level
3+ years expMiller Johnson is seeking a Website & CRM Coordinator to join their Marketing, Communications, and Brand team. This role is central to managing the firm's digital presence, ensuring the smooth operation of websites and CRM systems while collaborating with various teams to enhance digital tools and client communication.
ConsultingLegal
Responsibilities
Manage updates and content for firm websites (Miller Johnson, Michigan Growth Advisors)
Oversee website structure, navigation, content accuracy, attorney bios, and firmwide digital listings across Google, Bing, Edge, and other platforms
Perform basic HTML edits and coordinate with external vendors for technical fixes and enhancements
Serve as the primary liaison to developers and hosting providers
Coordinate project timelines, demos, testing, and launch readiness
Ensure the new site reflects firm branding, accessibility, security, and performance standards
Track analytics and provide insights on engagement, usage, and ROI
Maintain secure digital environments in partnership with IT and vendors
Manage contact data, organization, and system hygiene
Establish consistent data standards, naming conventions, and structured workflows for marketing and administrative support
Conduct periodic data audits and manage opt-in/opt-out preferences
Build streamlined processes and templates for list building and contact management
Develop basic dashboards and reports to support marketing and business development efforts
Support data preparation and planning for a potential CRM transition in 2027
Build and maintain targeted distribution lists for firm email campaigns
Create and refine branded email templates for consistent firm communication
Ensure CRM records accurately reflect marketing activity and engagement
Design and distribute occasional campaigns through platforms such as Constant Contact
Ensure email practices align with privacy and compliance requirements
Schedule and manage social media content using Hootsuite or similar tools
Create digital assets in Canva for social media, presentations, and website content
Collaborate with attorneys, practice groups, and internal teams to ensure brand alignment across all materials
Partner with the Research & Information Services (RIS) team to provide industry, competitor, and referral source research
Serve as the primary marketing contact for Meritas, providing monthly referral reports and supporting network initiatives
Qualification
Required
Bachelor's degree in Marketing, Web/Graphic Design, Communications, or related field
3+ years of experience working with digital marketing, CRM, or website platforms (law firm or professional services preferred)
Proficiency with Microsoft Office Suite and common digital tools
Strong organizational and project management skills
Excellent written and verbal communication abilities
Tech-savvy, detail-oriented, and comfortable coordinating across multiple teams
Preferred
Familiarity with CRM systems (Microsoft Dynamics, Intapp DealCloud, Interaction, Salesforce, etc.)
Experience with email marketing platforms (Constant Contact, MailChimp, SendGrid)
Experience with CMS platforms (WordPress or similar)
Experience with social media management tools (Hootsuite or similar)
Working knowledge of marketing automation and analytics tools
Understanding of branding principles and trends in professional services marketing
Benefits
Medical
Dental
Vision
Life insurance
Short- and long-term disability insurance
Paid parental leave
Tuition reimbursement
Adoption assistance
401(k)-retirement plan
Company
Miller Johnson
Miller Johnson is a law firm providing legal services in business law, corporate matters, and labor law.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rich Sorota
Chief Executive Officer/ Executive Advisor
Recent News
2025-05-29
Miller Johnson
2025-05-17
2024-02-25
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