Genesis Health Clubs · 2 months ago
Director of Field Marketing
Wichita, KS
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expGenesis Health Clubs is seeking a Director of Field Marketing to oversee local marketing efforts aimed at driving awareness, member acquisition, and retention. This role involves strategic leadership and hands-on event planning, community outreach, and team management to ensure impactful engagement across various markets.
FitnessHealth CareOnline PortalsTrainingWellness
Responsibilities
Plan and execute marketing initiatives tailored to individual club markets while maintaining brand consistency
Support grand openings, presales, and seasonal campaigns with creative local engagement strategies
Lead the planning and execution of in-club events, community activations, and special campaigns
Oversee hospitality/bar programming for club events, managing vendor relationships, menus, and service quality
Build and maintain an annual event calendar for all club markets
Establish relationships with local businesses, schools, organizations, and influencers to grow awareness and membership
Represent Genesis at community events, expos, and charity initiatives
Manage and mentor a team responsible for field marketing activities
Serve as the link between corporate marketing and field operations to ensure flawless campaign execution
Collaborate with creative, digital, and content teams to produce localized marketing assets
Track event performance, ROI, and sales impact
Manage budgets for all local activations and report on spend effectiveness
Identify opportunities for improving processes and results
Qualification
Required
Bachelor's degree in Marketing, Event Management, Communications, or related field (or equivalent experience)
5+ years of experience in field marketing, events, or hospitality, preferably in a multi-location environment
Demonstrated success in planning and executing large-scale events
Strong project management, organizational, and multitasking skills
Excellent communication and relationship-building abilities
Experience negotiating with vendors and managing event logistics
Willingness to travel frequently to club locations
Ability to work evenings and weekends for events as needed
Benefits
401(k)
401(k) matching
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Company
Genesis Health Clubs
Genesis Health Clubs is a service provider that deals with fitness, corporate wellness, equipment, and personal training classes.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Adam French, C.P.A.
Chief Financial Officer
Kyle Bruner
Chief Acquisition Officer
Recent News
Company data provided by crunchbase