ICD Portal · 2 months ago
Head of Brand Strategy
New York, NY, United States
Full-time
Hybrid
Director/Executive
$175K/yr - $305K/yr
10+ years expTradeweb is a global leader in electronic trading, and they are seeking a Director of Brand Strategy to shape the organization’s overarching brand strategy. This role involves developing brand positioning, identity, and messaging while ensuring brand cohesion across regions and product lines.
CrowdfundingFinancial ServicesImpact InvestingPayments
Responsibilities
Develop and articulate a comprehensive brand strategy that aligns with the organization’s goals, vision and objectives
Define and socialize the brand’s unique value proposition, positioning and differentiation internally and develop strategies to effectively communicate the brand’s positioning to target audiences
Create clear brand messaging guidelines that convey the brand’s positioning and story across all communications channels
Collaborate with market research teams or agencies to identify market trends, customer behaviors and opportunities for differentiation that enable the brand to stay relevant in a dynamic market
Define and develop brand architecture that clearly articulates the relationship between sub-brands and the corporate brand
Create brand architecture guidelines that outline brand naming conventions and rules for consolidating, retiring or integrating existing or new sub-brands. Ensure these guidelines align with the overall brand strategy
Develop strategies and plans for integrating brands during mergers or acquisitions
Collaborate with market research teams to understand customer preferences to ensure brand architecture resonates with target audiences
Educate global marketing teams, product teams and other important stakeholders about brand architecture and guidelines to ensure consistent understanding and implementation throughout the organization
Collaborate with external agencies and partners to execute brand-related projects
Form partnerships with internal stakeholders from creative and other teams to provide strategic guidance on expressing the brand creatively and cohesively in all visual and content assets such as graphics, advertisements, packaging and social media
Partner with the creative team and act as the intermediary with the marketing team to develop digital assets such as templates, logos, email signatures, typography and imagery repositories in alignment with brand guidelines
Develop and maintain mechanisms that ensure continuous brand compliance throughout the organization
Collaborate cross-functionally to ensure new products, services or brands align with the overall brand strategy and brand architecture
Develop initiatives, programs and communications that continuously champion and reinforce the brand’s purpose internally and ensure employee understanding and engagement
Establish clear and measurable objectives for brand health, aligning them with the broader business goals
Define key performance indicators (KPIs) and other metrics to measure the effectiveness of brand strategy and to assess brand health, and continuously optimize brand strategy as needed
Establish a cadence to communicate brand health findings, progress and areas of improvement to marketing and non-marketing leaders
Qualification
Required
Develop and articulate a comprehensive brand strategy that aligns with the organization's goals, vision and objectives
Define and socialize the brand's unique value proposition, positioning and differentiation internally and develop strategies to effectively communicate the brand's positioning to target audiences
Create clear brand messaging guidelines that convey the brand's positioning and story across all communications channels
Collaborate with market research teams or agencies to identify market trends, customer behaviors and opportunities for differentiation that enable the brand to stay relevant in a dynamic market
Define and develop brand architecture that clearly articulates the relationship between sub-brands and the corporate brand
Create brand architecture guidelines that outline brand naming conventions and rules for consolidating, retiring or integrating existing or new sub-brands. Ensure these guidelines align with the overall brand strategy
Develop strategies and plans for integrating brands during mergers or acquisitions
Collaborate with market research teams to understand customer preferences to ensure brand architecture resonates with target audiences
Educate global marketing teams, product teams and other important stakeholders about brand architecture and guidelines to ensure consistent understanding and implementation throughout the organization
Collaborate with external agencies and partners to execute brand-related projects
Form partnerships with internal stakeholders from creative and other teams to provide strategic guidance on expressing the brand creatively and cohesively in all visual and content assets such as graphics, advertisements, packaging and social media
Partner with the creative team and act as the intermediary with the marketing team to develop digital assets such as templates, logos, email signatures, typography and imagery repositories in alignment with brand guidelines
Develop and maintain mechanisms that ensure continuous brand compliance throughout the organization
Collaborate cross-functionally to ensure new products, services or brands align with the overall brand strategy and brand architecture
Develop initiatives, programs and communications that continuously champion and reinforce the brand's purpose internally and ensure employee understanding and engagement
Establish clear and measurable objectives for brand health, aligning them with the broader business goals
Define key performance indicators (KPIs) and other metrics to measure the effectiveness of brand strategy and to assess brand health, and continuously optimize brand strategy as needed
Establish a cadence to communicate brand health findings, progress and areas of improvement to marketing and non-marketing leaders
Strong leadership and team management skills, with an ability to guide and lead a diverse team
Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams
Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization
Robust business acumen, including domain-specific knowledge of the industry and the competitive landscape
Expertise in conducting data analysis, including the ability to identify, collect and analyze data from various sources to draw relevant insights about leading and lagging brand health metrics
Proficiency in applying market research, data analysis and consumer insights to drive informed decisions
Proven ability to drive people, process and technology change in a dynamic and complex operating environment
Superior project management skills, capable of managing multiple projects simultaneously using internal and agency resources
Strong ability to stay updated on the evolving marketing landscape, industry trends and best practices in branding and marketing
Exceptional strategic thinking and problem-solving abilities, with a keen eye for detail
Preferred
10+ years preferred experience in brand development, marketing or brand strategy, brand consulting or strategic planning. Preferably in the financial or fintech markets
Benefits
Health Insurance: Highly competitive medical, dental, and vision programs
Hybrid Environment: Our employees have the flexibility of working in the office and from home.
Health Care and Dependent Care Flexible Spending Accounts: You may elect to set aside pre-tax earnings to pay for eligible health care and dependent day care expenses for you and your eligible family members.
Maven Family Building Benefit: Maven offers support for fertility and preconception; pregnancy and post-partum; adoption; surrogacy and pediatrics for children up to age 10. Tradeweb provide a $10,000 lifetime reimbursement towards fertility, egg freezing, adoption and surrogacy expenses.
Building Wealth - 401(k) Savings Plan: Employees are immediately eligible for the 401(k) plan. Participants may contribute up to 75% of eligible compensation into a traditional 401(k) and/or Roth 401(k). Tradeweb will match 100% of the first 4% of compensation that you contribute.
Pre-Tax Commuter Benefits Program
ARAG Legal Services
Employee Assistance Program
Tuition Reimbursement
Financial Wellness Tools
Travel Assistance Benefits
Pet Insurance
Corporate Gym Subsidies
Wellness Perks
Paid Time Off and Parental Leave
Company
ICD Portal
Tradeweb is dedicated to serving the unique investment and liquidity needs of treasury and finance teams.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Parthenon Capital Partners
2024-04-08Acquired
2017-10-10Private Equity
Leadership Team
Justin Brimfield
Chief Marketing Officer
Recent News
FinanceFeeds
2025-06-28
Institutional Asset Manager
2025-06-28
Business Wire
2025-06-26
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