Binance · 2 months ago
Senior Paid Growth Channel Manager - Greater China
United States
Full-time
Remote
Mid, Senior Level
3+ years expBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange. They are seeking a Senior Paid Growth Channel Manager to focus on acquiring Chinese users at scale and managing various internet traffic channels to drive user growth.
BitcoinCryptocurrencyFinTechStock ExchangesWeb3
Responsibilities
Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics; 所属增长部门，核心目标是华语用户规模的批量获取，对增长指标负责
Expand and manage various types of internet traffic channels. Candidates with one or more of the following growth resources are preferred; 负责拓展各种互联网流量类型的渠道，希望你具有下述一个或多个增长资源
Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred; 海内外手机厂商和大媒体资源（安卓苹果商店/Facebook/ttk等），有相关可以直接合作渠道资源优先
Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores; 应用商店马甲包/功能包/非标/ASA优化资源，熟悉应用商店的获客方式，可以开发在苹果/安卓商店获客的渠道合作
Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals; 包括但不限于熟悉工具类、游戏类等中长尾的渠道资源
Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities; 根据业务结果需要，自主研究各种增长模式，对流量敏感，积极寻找和挖掘新的合作资源
Qualification
Required
At least 3 years of experience in user growth, with access to traffic resources such as download sites, webmaster networks, app store user acquisition, and a solid understanding of growth strategies and methodologies
Strong self-motivation, team spirit, and a collaborative mindset. Demonstrates humility and kindness when working with others
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals
Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities
Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores
Preferred
Marketing experience in finance, gaming, or third-party applications is preferred, with relevant channel resources being a plus
Candidates with one or more of the following growth resources are preferred
Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred
Benefits
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Company
Binance
Binance is a blockchain ecosystem and digital asset exchange platform that provides a wide range of crypto-related services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2BKey Investors
MGX
2025-03-12Series Unknown· $2B
2018-10-23Series Unknown
2018-10-01Seed
Leadership Team
Richard Teng
Binance, Co-CEO
Andrew Carroll-Goldin
Global Head of Data Analytics
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Company data provided by crunchbase