Shop Vac USA, LLC · 5 hours ago
Marketing Associate
Lycoming County, PA
Full-time
Onsite
Entry, Mid Level
2+ years expShop-Vac USA LLC is a part of Hangzhou GreatStar Industrial, Ltd., a leading manufacturer of hand tools and wet/dry vacuum systems. The Marketing Associate will support marketing initiatives to enhance brand identity, manage social media channels, and assist in new product launches.
ConsumerMachinery ManufacturingManufacturing
Responsibilities
Execute social media strategy and manage daily posting across Shop-Vac’s channels (Instagram, Facebook, LinkedIn, YouTube, TikTok)
Create and curate high-quality photo and video content highlighting new products, brand heritage, and real-world applications
Monitor engagement, respond to community interactions, and identify growth opportunities through organic storytelling
Track KPIs and analytics, reporting trends and recommending optimizations to improve reach and engagement
Collaborate with product management and design teams to support go-to-market plans for new products
Assist in preparing marketing briefs, packaging content, and sales materials for retail and e-commerce channels
Coordinate launch schedules, photography, and digital asset creation
Ensure product messaging aligns with overall brand positioning and visual identity
Support organic SEO through website and blog content focused on innovation, user tips, and product education
Assist in the execution of influencer and partnership programs that extend Shop-Vac’s reach
Help maintain brand consistency across packaging, collateral, and social media content
Participate in creative brainstorming, trend tracking, and competitor research to identify new marketing opportunities
Qualification
Required
2–4 years of experience in marketing, brand management, or digital communications
Strong knowledge of social media platforms, content scheduling tools, and performance metrics
Excellent written and visual communication skills; ability to adapt tone to brand voice
Proficiency in Microsoft Office and basic familiarity with Adobe Creative Suite or Canva
Detail-oriented, collaborative, and capable of managing multiple projects in a fast-paced environment
Bachelor's degree in Marketing, Communications, or Business-related field required
Preferred
consumer-product background preferred
Company
Shop Vac USA, LLC
Shop-Vac is proud to be part of a group of innovative manufacturing companies that also includes SK Tools and TESA Technologies.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase