Apply on Employer Site

Trend Micro · 1 month ago

Sr. Integrated Marketing Communications Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers. The Sr. Integrated Marketing Communications Manager will be responsible for driving consumer awareness of Trend Micro’s brand, products, and services through integrated communications strategies and overseeing social media platforms.

Cloud SecurityCyber SecuritySecurityVirtualization

Culture & Values

No H1B

Responsibilities

Planning, execution and measurement of integrated communications strategies needed to support various marketing campaigns designed to raise awareness of the company brand, products, services, events or other initiatives

Establishing and enforcing key brand messaging guidelines that support the brand worldwide and ensure consistency across various communications channels including the media, social media, website, speaking engagements, or events

Supporting the development of content or materials to be used in media relations, social media, events, speakerships, webinars, or campaigns by working closely with marketing agencies or leveraging internal resources

Overseeing social media platforms by supervising the development of the content calendar, overseeing development of social media assets, and measuring/reporting on effectiveness of posts and campaigns that involve a social media element

Supervising marketing agencies by establishing relevant success metrics and ensuring agencies are executing against those metrics and within budget

Staying on top of the latest marketing trends, tech tools, and best practices to continually innovate and implement cutting-edge strategies where applicable

Qualification

Integrated marketing communicationsConsumer marketing experienceProject management skillsGraphic design toolsSocial media managementCreative storytellingWriting skillsVerbal communication skillsAttention to detailCollaboration skills

Required

At least 8-10 years of marketing experience in the consumer and/or cybersecurity industry

Post-secondary education (degree or diploma) in marketing, communications or equivalent experience

Excellent writing and verbal communication skills as well as strong creative and visual storytelling abilities; Knowledge of graphic design tools a plus

Proven experience running successful integrated marketing communications programs or marketing campaigns

Strong understanding of social media platforms, processes for community management, and relevant success metrics

Experience working in a multi-national setting and collaborating with colleagues and marketing agencies in multiple time zones

Impeccable attention to detail as well as strong project management skills

Previous experience managing marketing agencies

Ability to collaborate effectively with a network of global and cross-functional teams

Occasional international and domestic travel required