Binance · 2 months ago
Senior User Growth & Lifecycle Specialist
United States
Full-time
Remote
Senior Level
5+ years expBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. The Senior User Growth & Lifecycle Specialist will manage and collaborate with teams to oversee global lifecycle marketing campaigns, focusing on user activation, retention, and repeat purchases through various marketing strategies.
BitcoinCryptocurrencyFinTechStock ExchangesWeb3
Responsibilities
Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates
Build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling
Design and optimize user referral and viral growth mechanisms to drive product organic growth
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points
Qualification
Required
Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results
Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
Knowledge and experiences in using marketing automation platforms/ tools
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
Benefits
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Company
Binance
Binance is a blockchain ecosystem and digital asset exchange platform that provides a wide range of crypto-related services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2BKey Investors
MGX
2025-03-12Series Unknown· $2B
2018-10-23Series Unknown
2018-10-01Seed
Leadership Team
Richard Teng
Binance, Co-CEO
Andrew Carroll-Goldin
Global Head of Data Analytics
Recent News
2026-01-19
Company data provided by crunchbase