CALSTART · 2 months ago
Marketing Manager, Incentives
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $97K/yr
5+ years expCALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all. The Marketing Manager, Incentives will develop and implement strategic marketing plans to promote zero-emission vehicle initiatives and incentive programs, requiring a dynamic leader with a strong marketing background.
Clean EnergyEnvironmental ConsultingOil and GasRenewable EnergyTransportation
Responsibilities
Develop and implement comprehensive marketing initiatives that elevate awareness, engagement, and adoption of voucher incentive programs while establishing brand consistency across channels
Create compelling messaging that resonates with target audiences to drive measurable business impact
This role will orchestrate the end-to-end marketing strategy for CALSTART’s zero-emission vehicle initiatives and incentive programs, from conceptualization through execution, including the launch of a new brand, website, and content ecosystem
The Marketing Manager will own the development and execution of go-to-market strategies for voucher incentive programs, brand development, content creation, and campaign management—building the framework from the ground up and driving continuous improvement through data-informed decision-making
Develop Marketing Strategy: Create data-driven marketing plans aligned with business goals to reach target audiences
Execute Marketing Plans: Implement marketing tactics across channels while managing timelines, budgets, and performance metrics
Develop strategic communications for marketing initiatives, launches, and new programs
Own projects from kickoff through launch; coordinate execution activities through project closure
Develop and manage project timelines to ensure creative projects are completed on schedule
Collaborate with internal teams and external vendors for seamless execution
Review and approve all creative materials to ensure alignment with CALSTART and voucher incentive program standards
Conduct research to identify trends, opportunities, and competitive insights within the trucks and clean transportation industry
Develop and implement content strategies that align with CALSTART’s goals and collaborate with senior leadership on continuous improvement
Create high-quality content for various platforms, including emails, blogs, case studies, white papers, and social media
Support the creation and refinement of voucher incentive program brand strategy
Ensure consistent messaging, tone, and visuals across all materials and campaigns
Maintain cohesive brand storytelling across all platforms
Provide brand standards training and guidance to ensure internal alignment
Identify and implement workflows to improve efficiency across teams
Establish structured processes for approvals, consistency, and quality standards
Track engagement and effectiveness across channels
Prepare and present weekly reports to the Deputy Director and stakeholders
Provide insights and recommendations for optimization based on performance data
Qualification
Required
5–7 years of professional marketing experience
Bachelor's degree in Marketing, Communications, Design, or equivalent experience
Proven project management skills and the ability to bring structure to ambiguity
Strong communication skills with cross-functional leadership experience
Excellent organizational skills and attention to detail
Proficiency in digital marketing tools (e.g., Monday.com, MailChimp, Hootsuite, Canva, MS Office)
Creative thinking and problem-solving capabilities
Passion for sustainability and clean transportation solutions
Preferred
In-depth understanding of clean transportation technology and market dynamics
Experience managing multi-channel marketing initiatives and brand launches
Familiarity with public incentive programs or government-funded initiatives
Benefits
100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
Retirement plan with generous company contributions
FSA for Health and Dependent Care
3 weeks of vacation time in the first year of employment
11 paid company holidays
Paid sick time
Paid family leave
And more!
Company
CALSTART
CALSTART is a nonprofit organization that partners with member companies to promote the development of clean transportation initiatives.
51-200 employees
H1B Sponsorship
CALSTART has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (3)
2023 (4)
2022 (2)
Funding
Current Stage
Growth StageTotal Funding
$0.05MKey Investors
California Energy Commission
2022-01-19Grant
2016-04-04Grant· $0.05M
Leadership Team
John Boesel
President and CEO
Piero Stillitano, MBA, MA, CMAA
Chief Financial Officer
Recent News
Business Wire
2026-01-13
Los Angeles Business Journal
2025-10-21
Company data provided by crunchbase