Apply on Employer Site

IPG Mediabrands · 1 day ago

VP, Growth Analytics

New York, New York, United States

Full-time

Onsite

Director/Executive

$180K/yr - $200K/yr

7+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally. The VP of Growth Analytics will oversee the implementation and management of ad tech integrations for a major beauty retailer, ensuring excellence in measurement solutions and retail media operations.

AdvertisingDigital MediaMarketing

Responsibilities

Serve as a strategic advisor and technical consultant to retail media leadership, helping shape the client’s long-term measurement and identity roadmap

Recommend and evaluate multiple viable solutions that align with client priorities and leverage existing vendor ecosystems, ensuring proposed options complement, not duplicate, prior recommendations

Operate as the trusted client advisor and retail media expert, specifically representing the retailer perspective (not brand-side), with a strong understanding of publisher monetization, data activation, and advertiser ROI

Oversee the rollout of new solutions such as identity resolution, data clean rooms, and cross-channel attribution systems, ensuring alignment with leading vendor technologies used across the retail and RMN ecosystem (e.g., LiveRamp, The Trade Desk, Snowflake, Google, Safe Haven, Criteo, etc)

Ensure recommendations remain agnostic, free of bias toward agency-owned tools or products, prioritizing what is most effective and sustainable for the client’s goals

Lead retail measurement solution and implementation planning, working closely with internal and client teams, including engineering, product, analytics, and activation to stand up new data infrastructure, tagging frameworks, and ad tech integrations

Demonstrate deep knowledge of competitive retail media management solutions and best practices being adopted across the industry to help the client maintain a leadership position

Provide consultative guidance on in-housing data and measurement infrastructure, developing robust roadmaps and change management plans for sustainable growth

Build strong relationships with client executives, proactively surfacing opportunities and helping shape investment decisions that strengthen the RMN’s analytics maturity

Anticipate potential business challenges or technical gaps before they become client issues, proactively providing recommendations

Translate complex measurement and data architecture concepts into clear, actionable frameworks for non-technical stakeholders

Direct all retail media operations, including technical setup, issue resolution, trafficking, approvals, and governance of measurement solutions, while also evaluating, identifying, and recommending the most effective ad tech stack for the client’s RMN needs, enabling a solid foundation for end-to-end performance tracking and measurement

Establish and uphold standardized processes, documentation, and best practices across retail media activations

Anticipate and resolve operational risks, inefficiencies, and performance measurement gaps

Align retail teams (media, finance, sales, operations, etc.) and external vendors to ensure seamless campaign execution and compliance

Act as the client’s primary measurement and ad tech expert contact, providing clarity, updates, and guidance

Work with client product and IT/engineering groups to implement new technologies and/or resolve issues with existing technologies

Collaborate with sales and account management teams to educate them on best practices, define ad product capabilities, and meet client/brand needs

Translate complex ad tech topics into clear explanations for non-technical stakeholders

Lead process improvement discussions, anticipate client questions, set expectations, and ensure workflows reflect client requirements

Evaluate and adapt proprietary tools and workflows for retail media applications

Partner with third-party vendors on tool integrations that enhance efficiency and accuracy

Monitor evolving industry best practices and bring forward new solutions

Manage the daily operations of ad servers, DSPs, and related platforms, ensuring accurate setup, trafficking, and QA

Troubleshoot delivery issues, reporting inconsistencies, pacing problems, and technical errors

Guide measurement and reporting strategies to maximize RMN effectiveness

Use data from ad servers, DSPs, and analytics platforms to optimize campaigns against KPIs, with a focus on ROAS

Produce recurring performance reports, post-campaign analysis, and actionable insights for stakeholders

Recommend data-driven optimizations and run A/B tests on creative, placements, and audience strategies to enhance overall network effectiveness

Develop documentation, training, and governance models to enforce consistency and accountability across teams

Maintain ownership of approval/performance definitions and integrate them into workflows

Enhance operational processes to ensure efficient campaign lifecycles

Keep process, standards, and platform documentation up to date

Qualification

Ad/media operationsRetail media expertiseAd tech integrationsAnalytical capabilitiesCross-functional collaborationAd-serving platformsDSP proficiencyMeasurement systemsProblem-solving skillsCommunication skillsLeadership skillsRelationship-building

Required

7+ years in ad/media operations, programmatic media, and/or ad tech, including at least 3+ years in retail media or e-commerce environments, with direct experience managing publisher-side operations and ad tech integrations

Deep understanding of retail media networks and associated ad tech

Hands-on experience with leading ad-serving platforms (e.g., Google Ad Manager, Kevel, Criteo, OpenX, Epom, Topsort, PromoteIQ), including less prominent solutions that are geared specifically toward solving for RMN ad-serving requirements

Proficiency with DSPs (e.g., The Trade Desk, DV360, Criteo) and knowledge of CDPs, SSPs, and other ad tech tools

Expertise in trafficking, tagging, measurement, and reporting systems

Strong problem-solving skills and comfort in high-growth, fast-paced environments

Analytical thinker with the ability to turn data into clear business insights

Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions

Ability to translate complex, technical topics into layman's terms that are easy to grasp by non-technical business stakeholders

Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients

Experience structuring complex client operations and bringing clarity to ambiguous situations

Adept at cross-functional leadership and driving accountability across teams

Able to balance immediate tactical execution with long-term scalability

Tireless at identifying and resolving gaps to build lasting solutions

Excellent communication and relationship-building skills with internal teams, external vendors/partner, and client stakeholders

Comfortable working in a rapidly evolving digital marketing environment

Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work

Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts

Team player - highly motivated and collaborative, leading by example

Skilled at developing relationships across cross-functional teams, sought out for advice/expertise by internal stakeholders and external clients

Preferred

Bachelor's and/or Master's degree in Marketing, Advertising, Business, Computer Science, quantitative discipline (e.g. Statistic, Economics, Mathematics), or a related field

Familiarity with marketing mix modeling (MMM) and/or multi-touch attribution (MTA), particularly for ROAS measurement and optimization

Familiarity with A/B testing and geo-experiments

Aptitude for identifying new tools/partners that address emerging or challenging RMN client needs

Capable of providing thought leadership and IP, developing innovative analytic and technology offerings