REP Fitness · 1 month ago
Senior Vice President of Digital Commerce
Westminster, CO
Full-time
Hybrid
Director/Executive
$200K/yr - $248K/yr
12+ years expREP Fitness is a company that designs innovative gym equipment and is expanding into various fitness domains. They are seeking a Senior Vice President of Digital Commerce to lead their global digital commerce strategy, overseeing all e-commerce channels and platforms while collaborating with multiple teams to enhance the company's online presence.
E-CommerceFitnessRetail
Responsibilities
Define and drive REP’s global digital commerce strategy across all markets
Own regional forecasting, revenue, and digital channel gross margins
Establish channel and region-level KPIs and build performance dashboards to inform decision-making
Design and implement scalable systems, workflows, and organizational structures that support Domestic and International/Global growth
Lead optimization and oversight of REP’s Shopify DTC sites across all markets
Direct UX/UI, merchandising strategy, CRO, personalization, localization, and Global navigation logic
Oversee platform roadmap including multi-region architecture, currency, tax, and fulfillment considerations
Guide decisions around headless commerce, tech stack integrations, and long-term platform evolution
Own strategy and performance for Amazon, Walmart, TikTok Shop, and additional global marketplace platforms as the brand expands
Develop region-specific assortment, pricing, promotional, and advertising strategies
Oversee marketplace operations including catalog management, compliance, international delivery logistics, and customer satisfaction
Lead, hire, and develop teams across web development, e-commerce operations, digital merchandising, and marketplace management globally
Manage and evaluate external partners and vendors, including development agencies, CRO partners, marketplace agencies, and analytics providers
Create a high-performance, data-driven culture rooted in accountability and continuous improvement
Partner with Marketing and Customer Support to align global digital acquisition, CRM, retention programs, loyalty, and customer journey optimization
Develop strategies to improve LTV, reduce CAC, and tailor retention approaches to major markets
Work with Supply Chain and Operations to ensure aligned inventory planning and regional fulfillment strategies
Collaborate with Product teams to support regional product launches and phased rollout plans
Qualification
Required
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Ability to write reports, business correspondence, and procedure manuals
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public
Ability to apply common sense of understanding to carry out instructions furnished in written, oral, or diagram form
Ability to deal with problems involving several concrete variables in standardized situations
Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
12+ years leading digital commerce teams at consumer product or lifestyle brands, ideally with global expansion experience
Proven track record scaling Shopify-based DTC business to 9+ figures globally
Deep experience managing and growing channels such as Amazon and other marketplaces at scale
Demonstrated success leading and developing web engineering and e-commerce operations teams
Highly competent in analytics platforms (GA4, Looker, Tableau, etc.)
Experience coordinating digital operations with international supply chain and logistics solutions; and with working in a global matrixed organizational structure
Thrives in a fast-growth, entrepreneurial, performance-driven environment
Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm
Resourcefulness - Securing and deploying resources effectively and efficiently
Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channel
Strategic, but highly execution-minded – Blends long-term vision with hands-on ownership to drive fast, high-quality delivery
Systems thinker who designs for scale – Builds frameworks and processes that support seamless growth and future complexity
Exceptional communicator and cross-functional partner – Breaks down complexity and aligns diverse teams through clear, consistent communication
Operates with accountability, clarity, and urgency – Owns outcomes decisively and drives teams forward with focus and speed
Preferred
Passion for strength culture and the REP brand is a plus
Benefits
Medical, Dental, Vision (Competitive Benefits packages Offered)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA) options
LTD/STD, Life and AD&D (100% premiums covered by REP)
401k and Roth options with employer match up to 4%
Employee Assistance Program (EAP)
5 weeks of PTO accrued during your first year
48 hours of sick leave annually
7 paid company holidays with an additional floating holiday
Paid Parental leave starting day 1
Birthday - Paid day off
Unique sales bonus structure that rewards exceptional individual performance as well as team performance
Full access to employee gym
Employee discount on REP equipment and apparel
Daily snacks and drinks provided by REP (for onsite employees)
'Fitness' casual attire
Company and team building events
Professional growth and development within the organization
LIFE-WORK balance
Company
REP Fitness
Rep Fitness supplies strength and conditioning equipment for homes and businesses.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Google Patent
2025-02-16
Google Patent
2024-04-15
Google Patent
2024-04-15
Company data provided by crunchbase