Axios · 1 month ago
Associate Director, Events Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$76K/yr - $105K/yr
5+ years expAxios is dedicated to providing trustworthy, award-winning news in an audience-first format. The Associate Director of Events Marketing will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Live.
AnalyticsMedia and EntertainmentNewsPolitics
Responsibilities
Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interest in our event offerings
Leveraging paid and organic channels such as email, house ads, social media, and content marketing
Partnering with the Events team to develop plans and messaging, and monitor campaign results
Collaborating with Audience Development to post on Axios social media accounts
Initiating and managing A/B tests to improve conversions and engagements in the registration flow
Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads
Creating and deploying marketing emails to attract event registrations
Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis
Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns
Occasional travel to support event media capture and promotion
Qualification
Required
5+ years of experience marketing live and virtual events
Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams
Strong understanding of audience segments and journey through the conversion funnel
Strong analytical skills and a knack for using data to make decisions
Excellent communication and project management skills
Creative thinking and a bias for action
Preferred
Basic understanding of HTML and CSS a plus
Hands-on experience with Google Analytics, Looker, and/or an ESP a plus
Benefits
401(k) with employer match
Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
Employer Health Savings Account (HSA) contribution for the high deductible health plan option
Dental and vision coverage
Primary caregiver 12-week paid leave
Generous vacation policy, plus holidays
One mental health day per quarter
Annual learning and development stipend
$100 monthly work-from-home stipend
Tele-mental health services through Headspace
OneMedical membership, including telehealth services
Personal health advocacy resources through HealthAdvocate
Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
Increased work flexibility for parents and caretakers
Virtual company-sponsored social events
A strong and positive work environment
A commitment to an open, inclusive, and diverse work culture
Company
Axios
We are a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating and shareable ways possible.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$102MKey Investors
Cox EnterprisesGlade Brook Capital PartnersLerer Hippeau
2024-12-11Grant· $45M
2022-08-08Acquired
2021-11-02Series D
Leadership Team
Jim VandeHei
Founder and CEO
Mike Allen
Co-Founder and Executive Editor
Recent News
2025-12-06
Company data provided by crunchbase