YipitData · 7 hours ago
Product Marketing Manager
YipitData is the leading market research and analytics firm for the disruptive economy, seeking a Product Marketing Manager to drive their go-to-market strategy and monetization of investor research products. The role involves coordinating efforts across Product, Sales, and Marketing to ensure impactful go-to-market motions and drive product adoption and revenue.
AnalyticsData VisualizationMarket Research
Responsibilities
Build trust with prospective customers by sharing valuable product insights and helping create strong, credible partnerships across the Revenue team
Become a domain expert on investor debates, key questions, data sources, methodologies, and how our products are positioned against competitors
Support Research, Product Development, and Revenue teams by translating complex product and market knowledge into clear, compelling messaging
Communicate your expertise to prospective clients through calls, webcasts, and marketing materials—explaining product value, handling objections, and answering detailed questions
Highlight how our offerings stand out in the market by clearly articulating differentiation and helping prospects understand why our products matter
Qualification
Required
2+ years of experience in product marketing, GTM strategy, sales or product enablement, or market research — ideally in roles that blend strategy, storytelling, and data
Experience with alternative data or financial research and an understanding of investor workflows is a strong plus
Skilled at turning complex insights into clear, compelling narratives that help teams and clients understand product value and differentiation
Thrive in cross-functional environments, collaborating closely with product, research, and revenue teams to align messaging, support client conversations, and drive successful go-to-market execution
Balance strategic thinking with a strong bias for execution, moving quickly from insights to action
Motivated by measurable impact, such as driving product adoption, client engagement, and revenue growth
Energized by learning new industries, products, and market dynamics, and adapt quickly in evolving environments
Benefits
Flexible work hours
Flexible vacation
Generous 401K match
Parental leave
Team events
Wellness budget
Learning reimbursement
Equity
Company
YipitData
YipitData is a market research firm that provides detailed insights and reports based on alternative data.
Funding
Current Stage
Late StageTotal Funding
$492.05MKey Investors
CIBC Innovation BankingThe Carlyle GroupHighland Capital Partners
2024-06-12Debt Financing
2021-12-06Series E· $475M
2019-01-01Series D
Recent News
Norwest
2025-12-30
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