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Wise · 2 weeks ago

CRM Manager (NorthAm)

Austin, TX

Full-time

Onsite

Mid Level

$77K/yr - $103K/yr

Wise is a company focused on providing international money transfer services and expanding its product offerings. They are looking for a CRM Manager to execute the NorthAm lifecycle marketing strategy, managing customer communications and supporting engagement initiatives.

Financial Services

Responsibilities

Build email and push templates that further the mission of creating money without borders in the NorthAm market (upwards of 75% of your time)

Develop detailed platform knowledge on the intricacies of Wise CRM tools such as Braze, Stripo, Looker, Jira, and Monday.com

Oversee asset requests and act as the POC for the NorthAm CRM team when it comes to driving finalized marketing material through the Brand & Creative team

Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimization

Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors

General support for our regional NorthAm CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives

Qualification

CRM experienceCustomer lifecycle managementSegmentation strategiesSQLBrazeHTMLCSSAnalytical mindsetCommunicationProblem solving

Required

Mid-level experience in a CRM role, with strong interest in segmentation, lifecycle management and stakeholder engagement

Experience with the concepts and strategies for maximizing user engagement through a CRM mindset

Extreme attention to detail and ability to remain focused on precision, even in times of high-volume requests

Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation

Excellent verbal and written communication skills and strive to have a customer-first mindset

Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision

Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You're not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humor

Technically-savvy with a creative eye. You're comfortable with technical matters, but you also care about how your comms look and what message you send to your customers

Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance

Preferred

Experience in a product-driven environment

Competency in coding HTML, CSS and Shopify Liquid

Experience using SQL and other analytical tools (Looker, GA, MixPanel etc.)

Experience using Braze or similar cross-channel marketing platforms

Experience working in an international organization

Benefits

Flexible working – whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible

Stock options in a profitable company

Paid annual holiday, sick days, parental leave and other leave opportunities

3 me days per year

6 weeks of paid sabbatical after 4 years at Wise, on top of annual leave

Private medical insurance