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PartnerCentric, Inc. · 1 month ago

Demand Generation Sales Development Representative

United States

Full-time

Remote

Entry, Mid Level

1+ years exp

PartnerCentric, Inc. is seeking a highly motivated Demand Generation Sales Development Representative to drive the outbound pipeline for their affiliate, partnership, and influencer/creator solutions. The role involves strategic outbound prospecting, relationship-driven demand generation, and utilizing AI tools for research and personalization, all aimed at engaging senior marketing leaders and contributing to the sales pipeline.

AdvertisingMarketingProfessional Services

Responsibilities

Execute outbound outreach across email, cold calling, LinkedIn, and personalized video

Use AI-powered research to identify insights, signals, and triggers that drive relevance

Build targeted prospect lists based on ICP criteria and prioritize them intelligently

Engage consistently with marketing leaders and decision-makers through social/digital interaction

Build nurture paths for high-value target accounts through regular, value-added touchpoints

Leverage warm networks and second-degree relationships where possible

Participate in digital conversations within the industry to build credibility

Help create a sense of familiarity and trust with target accounts long before a meeting is requested

Use AI tools (Clay, Apollo, ChatGPT/Claude, Make, AirOps) to:

Monitor brand activity, marketing changes, growth signals, and funding news

Generate contextualized message introductions

Identify topics and pain points relevant to each prospect

Build repeatable workflows that increase personalization without sacrificing scale

Own the full outbound pipeline creation process — from account research to first meeting

Conduct outbound-driven qualification calls to confirm pain points, timing, and fit

Prepare notes and context for seamless handoff to sales leadership

Collaborate with sales leadership on messaging, sequencing, and outbound strategy

Work with service-line leaders (affiliate, influencer, tech) to deepen your understanding of real-world problems prospects face

Share insights about persona resonance, outreach performance, and messaging experiments to continually improve pipeline creation

Maintain accurate activity, notes, and pipeline data within HubSpot

Build and monitor personal dashboards to track outreach volume, connection rate, meeting rate, and channel performance

Run A/B tests to optimize subject lines, message frameworks, cadence structures, and call scripts

Fully understand PartnerCentric’s offerings, ICP, differentiators, and outbound stack

Establish consistent outbound workflows and daily prospecting rhythms

Run multi-channel outbound sequences with strong personalization and messaging quality

Begin generating new conversations and meetings with ICP accounts

Consistently hit or exceed monthly meeting creation and pipeline contribution targets

Show clear prioritization, strong messaging instincts, and reliable outbound performance

Be recognized as a key driver of outbound momentum and pipeline strategy

Qualification

Outbound prospectingAI tools usagePersonalized messagingHubSpot proficiencyCold callingHighly organizedCuriosityExperimentationEngaging senior leadersWriting skillsCollaboration