Cardone Ventures · 1 month ago
Paid Media Strategist
Scottsdale, AZ
Full-time
Onsite
Senior Level
$85K/yr - $100K/yr
5+ years expCardone Ventures is committed to helping business owners achieve their goals through strategic guidance and resources. They are seeking a Performance Marketing Manager to lead campaign execution and optimization across various paid media channels, requiring expertise in media buying and ad tech setup.
ConsultingFinanceFinancial Services
Hiring Manager
Samuel Grant
Responsibilities
Develop, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and TikTok
Strategically allocate ad budgets across channels to drive efficient customer acquisition and maximize ROI
Identify high-performing audience segments and continuously refine targeting strategies for prospecting, retargeting, and lookalike audiences
Expertly configure Meta Business Manager, Google Tag Manager, and TikTok Events Manager for server-side and client-side tracking
Manage and implement Meta Conversions API (CAPI) for advanced event tracking, ensuring accurate offline and online conversions
Configure and maintain Google Ads conversion tracking, Google Analytics 4 (GA4), and Enhanced Conversions for precise measurement
Oversee pixel & event tracking setup (Google Tag Manager, TikTok Pixel, Meta Pixel, LinkedIn Insight Tag)
Integrate ads managers and optimize lead syncing and revenue attribution with CRM platforms like HubSpot, GoHighLevel, and Salesforce to ensure seamless lead
Nurturing and automated follow-ups
Automate data syncing between lead forms (Meta, Google, TikTok) and CRM platforms, ensuring real-time lead flow
Create Zapier workflows and API connections to pass data between ad platforms, CRMs, and analytics tools
Manage lead funnels using GHL and ClickFunnels 2.0 to drive conversions
Implement UTM parameters and tracking URLs to properly attribute leads and revenue across campaigns
Qualification
Required
5+ years of experience managing paid media campaigns on Meta, Google, YouTube, LinkedIn, and TikTok
Deep knowledge of ad tracking and attribution—including Meta Conversions API (CAPI), Google Tag Manager, Enhanced Conversions, and UTM tracking
Strong technical expertise in CRM integrations (HubSpot, GoHighLevel, Salesforce) and lead flow automation
Experience implementing Google Ads tracking, GA4 event tracking, and offline conversion tracking
Proficiency in setting up Zapier automations and API integrations to connect marketing platforms
Skilled in media buying strategies, budget management, and performance optimization for direct response campaigns
Ability to optimize landing pages in ClickFunnels and or GHL
Experience with Looker Studio (Google Data Studio), GA4, and other data visualization tools
Possess intermediate level of financial acumen to adhere to ad budget
Data-driven mindset to measure relevant KPIs and recommend decisions based on results
Preferred
Google Ads & Meta Blueprint certifications are a plus
Benefits
Medical, dental, and vision for FT positions and their dependents
Vacation and sick time policy that increases based on tenure with the company
Employee Assistance Program through Guardian
401k with Company match (estimated to launch in Q1 2025)
Pet Insurance through SPOT for your 10X pets!
Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both
Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services
Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program
Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing
Uncapped Commission Potential: all of our team members have the opportunity to sell our Products/Services (and are trained on how to do so). We have several examples of non-sales team members earning well over $20,000 in annual commission
Company
Cardone Ventures
Cardone Ventures is a consulting company that provides financial goals to promote market growth for businesses.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brandon M Dawson
Co-Founder Chairman & CEO
Natalie Dawson
Co-Founder and President
Recent News
2025-12-17
2025-12-16
Company data provided by crunchbase