Whisker · 2 months ago
Media Strategy Director
Auburn Hills, MI
Full-time
Onsite
Director/Executive
8+ years expWhisker is redefining what it means to live with cats by designing intelligent systems for feline companionship. The Media Strategy Director will lead the media strategy, ensuring alignment with growth goals while managing a team of media specialists and collaborating across departments to drive business performance and cultural relevance.
ConsumerConsumer GoodsPet
Responsibilities
Owns the end-to-end paid media strategy across US and international markets, ensuring channel mix aligns with growth and efficiency goals
Translates brand and business objectives into cohesive cross-channel media plans that deliver measurable results
Leads a team of channel experts (social, search, affiliate) to elevate performance and innovation
Builds frameworks for experimentation, creative testing, and rapid iteration to improve unit economics
Partners with the Brand, Creative, and Data Science teams to connect storytelling with performance metrics
Collaborates with Finance to model and optimize spend against revenue, EBITDA, CAC, and MER targets
Defines attribution logic and ensures data integrity across all paid channels
Fosters deep partnerships with key platforms (Meta, Google, TikTok, Amazon) to stay ahead of algorithmic and marketplace shifts
Creates clear, actionable reporting that ties media activity to business impact
Acts as a thought leader within Whisker—educating peers and leadership on the evolving role of paid media in growth
Manages and mentors a growing team of high-performing media specialists
Fosters a culture of curiosity, collaboration, and creative risk-taking grounded in data discipline
Champions cross-functional alignment between brand marketing, analytics, and creative performance teams
Will perform additional responsibilities when required
Directly supervises department Teams. Carries out supervisory responsibilities following Whisker policies and applicable laws. Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines
Qualification
Required
BA/BS in Marketing, Communications, Media, or a related field
8+ years of paid media or performance marketing experience, including 3+ in leadership
Deep understanding of channel strategy, measurement, and unit economics (CAC, LTV, MER, ROAS)
Proven success driving growth and efficiency in DTC or digitally native brands
Strong analytical skills with experience in multi-touch attribution and incrementality testing
Fluent in platform analytics (Meta Ads Manager, Google Ads, GA4, TikTok, etc.)
Exceptional communicator who can bridge creative, data, and executive conversations
Comfortable in a fast-scaling, high-performance environment
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Preferred
Experience in subscription or connected device commerce
Experience operating at the intersection of brand storytelling and performance growth
Passion for elevating under-represented cultural categories (and maybe, a soft spot for cats)
Benefits
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program
Company
Whisker
Maker of the highest-rated automatic, self-cleaning litter box on the market, used by more than 1,000,000 pet parents.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$31MKey Investors
Pondera Holdings
2019-12-01Private Equity· $31M
Leadership Team
Jacob Zuppke 🐈
President & CEO
Jeannette Conner
Senior EA to the CEO
Recent News
2026-01-09
Techlicious Latest Articles
2025-12-12
Media Post
2025-12-05
Company data provided by crunchbase