PGIM · 1 month ago
Manager, Web & Content Strategy
Newark, NJ, USA
Full-time
Hybrid
Mid, Senior Level
$119K/yr - $177K/yr
5+ years expPrudential Financial is an industry leader in financial services, committed to helping individuals and institutions grow and protect their wealth. They are seeking a Manager, Web & Content Strategy to shape and execute the content and experience strategy for Prudential.com, collaborating with cross-functional teams to drive customer engagement and business outcomes.
Asset Management
Responsibilities
Partner with business units to translate strategic objectives into compelling digital experiences and content plans, including support for marketing campaigns
Develop and execute web content strategies that align with Prudential’s brand, business goals, and customer needs
Lead the planning, creation, and optimization of content for Prudential.com, ensuring consistency in tone, style, and messaging
Integrate personalization strategies into content planning and execution to deliver tailored experiences that drive engagement and conversion
Support experimentation and A/B testing to optimize content effectiveness and user experience
Manage content lifecycle including audits, updates, and governance to ensure accuracy, compliance, and relevance
Partner with Design, Product and Technology teams to introduce new web capabilities and optimize existing ones to enhance customer experience and business impact
Monitor performance metrics (traffic, engagement, lead generation and conversion) and use insights to inform continuous improvement
Implement AEO / SEO best practices and accessibility standards to maximize discoverability and usability
Stay current on digital trends, financial services regulations, and customer behavior to inform strategy
Ensure all content complies with legal, regulatory, and brand standards
Qualification
Required
5+ years of experience in marketing, digital content strategy, web content management, or related roles, preferably in financial services
Strong understanding of financial services and customer journeys in a regulated environment
Proven ability to lead content strategy and execution across complex digital ecosystems
Experience with content management systems (e.g., Adobe Experience Manager) and analytics platforms
Excellent writing, editing, and storytelling skills with a focus on clarity and engagement
Strong project management skills and ability to manage multiple priorities
Strategic and collaborative mindset with experience working across Marketing, Product, Compliance, and Technology teams
Analytical skills to interpret data and translate insights into actionable strategies
Familiarity with UX principles, responsive design, and accessibility standards (WCAG)
Preferred
Financial education content and customer engagement strategies
Agile methodologies and working in cross-functional product teams
Personalization strategies and content targeting
Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Conductor, Gradial
AI tools for content creation and optimization
Benefits
Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
PGIM
PGIM is a money manager whose clients rely on their risk management expertise, intellectual capital, and innovative solutions. It is a sub-organization of Prudential Financial.
1001-5000 employees
H1B Sponsorship
PGIM has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (12)
2023 (8)
2022 (8)
2021 (7)
2020 (14)
Funding
Current Stage
Late StageLeadership Team
Jakob Wilhelmus
Director, Thematic Research
Recent News
2026-01-12
2026-01-12
Investing.com
2026-01-12
Company data provided by crunchbase