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Zappos Family of Companies · 2 days ago

Head of Lifecycle Marketing, Zappos

United States

Full-time

Remote

Director/Executive

$128K/yr - $211K/yr

6+ years exp

Zappos is seeking a strategic Head of Lifecycle Marketing to lead and evolve their global email and push notification programs, while driving growth for their mobile app. This role will enhance customer engagement and boost revenue through world-class marketing experiences, overseeing the strategic vision and performance metrics of lifecycle marketing initiatives.

E-CommerceRetailShoesShopping

Responsibilities

Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Zappos' business goals and growth targets

Lead strategic planning and goal-setting across channels, providing executive-level insights and recommendations

Architect next-generation personalization and automation strategies to enhance customer lifetime value

Drive innovation in our mobile app strategy, leading cross-functional initiatives to accelerate growth

Champion technology investments and platform enhancements to enable advanced capabilities

Design framework for measuring and optimizing channel performance and customer engagement

Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives

Guide the evolution of our lifecycle marketing program through strategic testing and optimization

Lead stakeholder management and executive communication of strategic initiatives and results

Mentor and develop team members while fostering a culture of innovation and customer obsession

Qualification

Lifecycle marketing strategyData-driven decision makingCross-functional leadershipEmail marketingMobile app strategyPersonalization strategiesTeam managementBasic HTMLContent management systemsE-commerce experienceFashion retail experienceExcel proficiencyTableau proficiency