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IPG Mediabrands · 1 month ago

Associate Director, Performance Media & Measurement (NY, 21916)

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$110K/yr - $140K/yr

6+ years exp

Mediabrands is a global media network within the IPG family, known for its people-first culture and commitment to innovation. The Associate Director on the OneVue Performance, Media and Measurement team will lead audience strategy implementation and execution across National Media for the Kenvue Portfolio, driving team success through collaboration and innovative solutions.

AdvertisingDigital MediaMarketing

Responsibilities

Generate insights to inform media plan optimizations using available data points from media platforms, incrementality studies, and other syndicated research sources

Heavily participate in the E2E process of Kenvue’s Intelligent Digital Attribution (IDA) program, which measures incrementality of media to inform strategic media optimization

Lead the development and execution of a comprehensive measurement & learning plan across National and Media for Kenvue's leading brands

Lead the design, execution, and reporting of Kenvue’s Enterprise Learning Agenda (ELA) test-and-learn initiatives, working closely with clients to define test objectives. Delegate responsibilities with cross-functional teams to execute test plans, and develop clear and actionable reports that communicate findings and recommendations

Present findings and recommendations to senior leadership -- communicating the team's progress, insights, and recommendations in a clear and concise manner

Provide proactive contribution to clients' business growth by identifying new business opportunities; develop long-term solutions for clients including custom data management solutions and data solutions

Qualification

Audience strategyProgrammatic advertisingBusiness Intelligence PlatformsDigital AttributionCPG industry experienceMicrosoft OfficeCollaborationCommunication

Required

Microsoft Office

Business Intelligence Platforms (Domo preferred)

6-8 years of experience in a media-related role, with an emphasis on audience strategy and planning, ideally across national and/or retail media channels

Prior experience working in Programmatic a must, with a strong familiarity with DSPs such as Trade Desk and/or DV360