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DDN · 1 month ago

SEO, GEO & Content Optimization Manager

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

DataDirect Networks (DDN) is a global market leader in AI and multi-cloud data management. The SEO, GEO & Content Optimization Manager will blend analytical rigor with strong content instincts to drive qualified traffic and optimize content for AI-generated answer engines, significantly impacting DDN's digital presence.

AI InfrastructureArtificial Intelligence (AI)Big DataData StorageEnterprise SoftwarePredictive Analytics

Responsibilities

Conduct keyword, topic, and intent research using Semrush

Identify high-value terms that drive qualified traffic and conversions

Map competitive rankings to find gaps and opportunities

Recommend content priorities, updates, and areas for refinement

Build and own DDN’s GEO strategy and framework

Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.)

Implement structured content, schema markup, and Q&A formats optimized for AI retrieval

Partner with PMM and content teams to create GEO-ready content

Improve clarity, structure, and digital performance of existing content (solutions, products, blogs, FAQs, resources)

Rewrite or refine content based on search intent and GEO insights

Ensure consistency and discoverability across high-impact pages

Recommend targeted updates for high-value pages based on analytics and search intent

Partner with the web team to implement changes without owning full-site UX

Focus on iterative, insight-driven enhancements

Update and refine chat playbooks using Qualified

Improve engagement, routing, segmentation, and meeting conversion

Align chat experiences with SEO/GEO-driven content priorities

Own SEO/GEO reporting using Semrush (required), GA4, and related tools

Track rankings, organic traffic, GEO visibility, page performance, and content health

Build dashboards and deliver clear, actionable recommendations

Create a continuous improvement roadmap shaped by analytics and competitive intelligence

Qualification

SEOContent OptimizationSemrushGA4Search IntentAnalytical SkillsInnovative ThinkingWriting SkillsCollaborationProblem Solving

Required

3–5+ years of experience in SEO, content optimization, or digital content strategy

Hands-on expertise with Semrush (REQUIRED) and GA4

Strong understanding of search intent, metadata, content structure, and on-page SEO

Strong writing/editing skills for content clarity and performance

Familiarity with AI-based search optimization (GEO) or eagerness to learn

Analytical, organized, and able to turn insights into prioritized recommendations

Collaborative and comfortable working across digital, content, PMM, and demand teams

Preferred

Familiarity with Ahrefs/Moz/ScreamingFrog

Experience refining chat playbooks (Qualified preferred)

Company

DDN

DDN (DataDirect Networks) is the world’s leading AI and data intelligence company, empowering organizations to maximize the value of their data with end-to-end HPC and AI-focused solutions.

Founded in 1998

Chatsworth, California, USA

1001-5000 employees