Dine Brands Global · 2 months ago
Head of Consumer Insights, Applebee's
Pasadena, CA
Full-time
Onsite
Director/Executive
$220K/yr - $250K/yr
12+ years expDine Brands Global, Inc. is a major player in the restaurant industry, operating brands like Applebee's and IHOP. The Head of Consumer Insights will manage consumer research functions and develop strategies to inform marketing and product development while leading a small team of professionals.
ConsumerFood and BeverageFranchiseMarketingRestaurants
Responsibilities
Serving as an inspirational leader of approximately 2-3 research professionals; building a high-performance team which both attracts and retains pre-eminent talent
Serving as the "voice of the consumer", ensuring that new initiatives are well grounded and supported by verifiable data and analytics. The incumbent will ensure consumer insights are used to drive the creation of strategy verses solely to validate an existing or future brand specific marketing program
Build best-in-class relationships with our franchise communities. Develop methods and practices that result in phenomenal franchisee-franchisor relationships advancing our competitive advantages
Inform and help execute the enterprise 3-year strategic plan. This entails identifying, collecting and analyzing global macro and industry specific economic indicators and trends that are pertinent to the long-range vision of the enterprise
Provide peers and key leaders in the enterprise with macro-economic and industry related trends on a regular basis. Ensure that key leaders are aware of external factors that may impact the quality of business decisions being made. Develop and institutionalize an effective, forward looking, dashboard of related indicators that are pertinent to our goal of becoming the Franchisor of Choice with financially healthy franchise partners
Refine and further implement measurement tools which improve the return on company and program-based investments. Using operational metrics, build original customer insights that outpace industry and segment sales and traffic growth in our brands
Establish or refine existing partner relationships with research suppliers, implementing vendor management and evaluation systems which foster a productive work relationship and stimulates partner excellence and innovation
Appropriately influence internal and external constituencies through a fully integrated functional communications plan; establishing open, honest and trusting relationships which drive improved teamwork and better decisions across the enterprise
Qualification
Required
A minimum of 12 years post-college business experience with a strong foundation in market research
10 or more years in top tier consumer research or insights roles for winning, multi-location retail, restaurant or hospitality organizations
Prior experience in publicly held companies is ideal
Track record of successfully meeting and exceeding performance goals
Demonstrated general business acumen and the executive presence that establishes functional leadership and credibility
World class marketing research/insights knowledge with the ability to create and communicate a clear, inspiring message that translates into practical, results-focused action plans
Strength in statistical analysis and analytical methods to ensure the department output is complete and accurate
Clear capacity to influence, persuade, and convey ideas in a meaningful way to secure commitment and support from others while generating excitement and enthusiasm
Business reputation as a strong leader with a passion for setting clear, measurable objectives, delegating responsibility, recognizing outstanding performance, and correcting sub-par performance
Leadership reputation for establishing mutual trust with associates, franchisees and peers, with an emphasis on integrity, honesty and high professional standards
Excellent verbal, presentation and written communication skills across all levels of the organization including Board of Director level interactions in formal and informal settings
Demonstrated experience and advanced media and public speaking skills
Bachelor's degree or equivalent
Preferred
Advanced degree or MBA highly preferred and expected
Company
Dine Brands Global
Dine Brands Global is a food and beverage company that owns and operates restaurants under two brands.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.1B2025-06-05Post Ipo Debt· $600M
2023-04-17Post Ipo Debt· $500M
1991-07-26IPO
Leadership Team
Josh Clorfeine
Associate General Counsel
Recent News
Food Business News
2025-12-17
Company data provided by crunchbase