Truvani · 2 months ago
Senior Marketing Designer (CPG / eCommerce) REMOTE
United States
Full-time
Remote
Senior Level
5+ years expTruvani is a health and wellness brand focused on creating products with clean, simple ingredients. They are seeking a Senior Marketing Designer with extensive experience in CPG and e-commerce to lead projects from concept to execution, focusing on design and performance optimization across various platforms.
E-CommerceHealth CareOrganic FoodWellnessWholesale
Responsibilities
Develop and pitch design concepts based on creative briefs and performance goals
Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance
Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.)
Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.)
Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers)
Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance
Propose new creative tests based on insights, trends, and competitor research
Work as a self-starter, managing your own projects, timelines, and priorities
Contribute to and help evolve the visual identity across digital and print
Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand
Collaborate closely with marketing, e-commerce, and product teams
Qualification
Required
5+ years of professional design experience, with a strong focus on CPG and e-commerce
Proven experience designing Meta ads (Facebook/Instagram) that have actually shipped and been tested at scale
Hands-on CRO experience: Landing page design for conversion, Familiarity with A/B testing and working with performance data
Solid portfolio of CPG work: Packaging design (3D mockups, dielines, print-ready files), Print collateral (POS, inserts, postcards, etc.)
Strong skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma
Clear understanding of e-commerce flows (PDPs, landing pages, email graphics, ad → landing page continuity)
Ability to lead yourself: you don't wait for step-by-step direction and are comfortable owning projects end-to-end
Comfortable working in a fast-paced, test-and-learn, CRO-driven environment
Strong communication skills: you can explain why something is designed a certain way in plain language, backed by logic and data
Preferred
Experience with DTC brands in food, beverage, supplements, or similar CPG categories
Familiarity with Shopify or other e-commerce platforms
Basic understanding of performance marketing metrics (CTR, CVR, ROAS, etc.)
Experience with simple motion/animated assets for ads (e.g. After Effects, Premiere, or similar tools)
Benefits
Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
Paid time off and paid holidays
Paid parental leave
Remote Work and Education Stipend
Truvani Monthly Store Credit
Company
Truvani
Truvani is a retail company that sells health supplements that people use on a daily basis.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Rx3 Growth Partners
2025-04-29Private Equity
Leadership Team
Derek Halpern
Co-Founder and CMO
Jason Longman
Vice President of Retail Sales
Recent News
2025-08-13
2025-08-13
The Express Tribune
2025-08-13
Company data provided by crunchbase