Apply on Employer Site

Scale Media · 21 hours ago

Director, Content Marketing

United States

Full-time

Remote

Director/Executive

$120K/yr - $170K/yr

8+ years exp

Scale Media builds and scales mission-driven health and wellness brands through data-driven storytelling and performance marketing. The Director of Content Marketing will own the creative vision for performance content across various channels, leading a team to craft compelling narratives and drive measurable business outcomes.

Computer Software

Responsibilities

Manage and inspire a team of creative strategists, copywriters, designers, and editors to deliver high-output, high-impact creative

Build a creative team culture centered around experimentation, emotional resonance, and data-backed improvement

Mentor your team in combining visual craft, storytelling, psychology, and platform behavior into content that drives results

Own the creative strategy for acquisition campaigns across all performance channels

Translate consumer insights, cultural trends, and data patterns into compelling creative directions and narratives

Define the hooks, angles, story structures, and value props that consistently move the needle on CTR, CVR, and ROAS

Create strategic playbooks that turn creative intuition into scalable, repeatable success

Oversee concepting and production of platform-native content — UGC, creator-led videos, motion graphics, static ads, story-driven scripts, and short-form series

Ensure every asset has a clear emotional driver, tension point, and resolution that aligns with the consumer’s needs and motivations

Elevate performance creative with strong storytelling craft, visual identity, and brand voice while staying focused on conversion

Break down performance data to uncover creative truths — what stories resonate, what hooks capture attention, what formats convert

Build fast, iterative test cycles that turn insights into new angles, narratives, and creative hypotheses

Partner with Growth and Analytics to create a feedback loop that ties creative decisions directly to performance metrics

Identify winning patterns in scripts, visuals, pacing, messaging, and emotional triggers

Use AI tools for ideation, script variation, creative scoring, and rapid iteration

Explore new storytelling formats, creator partnerships, and platform-native styles to stay ahead of trends

Bring a future-facing mindset to everything — from creative development to team workflows

Qualification

Creative strategyPerformance marketingData-driven storytellingConsumer psychologyDirect-response storytellingTeam leadershipLeadership presenceHealthWellness experienceCommunication