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SERHANT. · 1 month ago

Lead Instructional Designer

New York, NY

Full-time

Hybrid

Lead/Staff

$100K/yr - $120K/yr

10+ years exp

SERHANT. is the most followed real estate brand in the world, revolutionizing the traditional brokerage model through innovative media and content creation. The Lead Instructional Designer will architect and scale learning systems to enhance agent performance, develop curriculum, and create engaging learning experiences that align with SERHANT.'s standards.

Real Estate

Responsibilities

Architect a scalable, structured learning framework that supports the entire agent lifecycle, progressing from onboarding to ramp, production, and mastery

Translate SERHANT.’s proven strategies and the “60/20/20” foundational/seasonal/real-time model into curriculum pathways that deliver clear progression

Create practice systems and performance metrics that connect learning to business-building behavior that drive agent output:

Lead the creation of actionable, high-clarity learning assets across formats: course modules, live workshops, interactive activities, toolkits, playbooks, and short-form content

Convert field insights, high-performer tactics, and leadership guidance into instructionally sound training that agents can use immediately

Develop content that is both evergreen and “market-of-the-moment,” ensuring agents stay ahead of trends, market shifts, and competitive pressure

Bring the SERHANT. voice, energy, and ambition into every learning touchpoint — turning training into a motivating, confidence-building experience

Ensure instructional products align with SERHANT.’s standards: innovation, clarity, simplicity, proof, and unmatched production value

Partner with SERHANT. Studios to develop visually compelling, cinematic content that redefines real estate education

Serve as a strategic partner to Brokerage Leadership, Marketing, Product, Operations, and Community to ensure curriculum supports agent growth strategies

Build strong relationships with agents, team leads, and brokers to gather real-time insights and identify the skills that most impact performance

Mentor producers, writers, and designers across teams in learning theory, instructional excellence, and systems thinking

Leverage behavioral data, agent performance metrics, and AI-driven personalization to deliver the right content at the right time

Pilot new instructional formats to increase adoption and engagement: short-form, interactive, gamified, coaching-driven, and community-led

Share learnings and insights across the Sellit team and with leadership to promote and position the impact of learning

Qualification

Content strategyInstructional designData-driven decision makingReal estate experienceCross-functional collaborationSystems thinkingCommunicationStorytellingResults-oriented