GM Financial · 20 hours ago
Digital Data Engineering Manager- Adobe Experience Platform
Dallas, TX
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expGM Financial is committed to AI-powered transformation and digital innovation. The Digital Data Engineering Manager will lead a team focused on building and maintaining marketing data infrastructure, implementing data governance standards, and optimizing data processes to enhance marketing operations.
Finance
Responsibilities
Lead a best-in-class data engineering team and practice within the marketing team at GMF, focusing on on-time, on-quality and on-cost of Marketing data and operations
Increase the quality, volume, usability, and access to enterprise data that can be used for marketing decisions
Define and execute a multi-year data engineering vision and plan
Develop/define data standards, executing data layer for marketing data, ingestion and quality (QA/QC) of marketing data for activation and analytics, operationalizing adTech capabilities, and driving operational excellence for campaign production and execution
Develop and maintain strong relationships with other team leads across the broader enterprise; including information and activity sharing, and collaborating towards common data goals
Responsible for individual team member’s career planning, training, and growth
Stay abreast of industry best practices, and provide company thought leadership around tools and marketing technology as well as industry topics and trends
Be solutions-minded by working with business stakeholders to truly understand their needs and challenges, and then delivering on the right solutions
Develop and operate an effective data governance model
Work closely with leadership, partner organizations, and implementation teams to drive design & oversight of APIs, data sharing capabilities, and support models to underpin modern marketing transformation strategy
Educate marketing, agencies, and other cross-functional teams on data stewardship importance, quality, and consistency by providing needed exception reports, analytics, and continuous process improvements
Ensure that recurring data process and activities are highly automated to improve outcomes (time, quality, robustness, etc.) while increasing efficiencies (costs, streamline processes, etc.)
Qualification
Required
10+ years of relevant professional experience, with multiple years of managing individual team members in some combination of data engineering, marketing analytics, data science, big data, business intelligence, and/or process engineering
3+ years of hands-on experience with Adobe Experience Platform including RTCDP, CJA, Adobe Analytics, and Adobe Audience Manager
Experience with website tagging and analytics, including advanced-level experience with either Google and/or Adobe web analytics and tagging software
Demonstrable experience with Adobe Experience Platform data ingestion
Other Adobe Marketing Cloud product knowledge a plus (i.e. Test & Target and Audience Manager)
Solid understanding and experience working with data, databases, and popular data tools (e.g. SQL)
Experience with data ingestion, taxonomy, ETL development
Expert in data management strategies and industry tools/technologies (Martech, Adtech)
Experience in architecting marketing data
Knowledge of data privacy compliance and best practices
Strong project and operational leadership skills and experience
Knowledge and familiarity with contemporary thinking in areas such as database marketing, search engine optimization, search engine marketing, and UX
Exposure to web diagnostic tools like Adobe Digital Pulse Debugger, Developer tool, Omnibug, and/or CharlesProxy
Highly analytical and detail oriented, with a passion for data mining and the ability to assemble and interpret data and communicate findings across all levels of the organization
Action-oriented with the ability to multi-task and discern priorities
Greater than 10 years of combined experience in some form of data management or data engineering required
3-5 years of experience with Adobe Experience Platform
3-5 years of experience managing/mentoring individual team members required
High School Diploma or equivalent required
Bachelor's Degree in a related field or equivalent experience required
Preferred
5-7 years of experience specifically working with marketing data
Master's Degree
Company
GM Financial
GM Financial is the captive finance company and a wholly-owned subsidiary of General Motors Company.
5001-10000 employees
H1B Sponsorship
GM Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (91)
2023 (86)
2022 (81)
2021 (55)
2020 (50)
Funding
Current Stage
Late StageTotal Funding
unknown2010-09-29Acquired
Leadership Team
Katie DeGraaf
Senior Vice President, OnStar Insurance, Product & Telematics
Ross Reichardt
AVP - OnStar Insurance
Recent News
2025-11-12
2025-11-04
2025-10-10
Company data provided by crunchbase