Terra · 2 months ago
SEO & AI Search Strategist
United States
Full-time
Remote
Senior Level
$100K/yr - $115K/yr
5+ years expTerra is a digital marketing and creative agency that specializes in crafting exceptional online experiences and marketing strategies. They are seeking a Senior SEO & AI Search Strategist to lead SEO and Generative Engine Optimization strategies, drive measurable growth, and mentor teams in the evolving landscape of organic marketing.
AdvertisingConsultingDigital Marketing
Responsibilities
Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking
Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks
Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models
Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets
Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics
Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies
Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search
Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients
Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves
Qualification
Required
5+ years of SEO experience
Proven record driving measurable growth through technical, on-page, and content-based strategies
Stay ahead of how AI and generative search are transforming discovery
Eager to experiment, learn, and lead in the new landscape of SEO and AI
Understand how to structure content, data, and site architecture for search engines and generative engines
Thrive at the intersection of SEO, content strategy, analytics, and emerging technology
Strong and adaptable writer capable of turning complex concepts into clear, engaging, and search-optimized content
Inspiring mentor who enjoys leveling up others' skills
Data-driven and comfortable with experimentation
Excited about the evolving relationship between search, content, and AI
Lead SEO and GEO strategy for key clients
Audit and optimize websites for search visibility, crawlability, and AI discoverability
Guide content teams on producing authoritative, AI-friendly content
Contribute to and review content development for strategic keyword intent
Build and maintain data-driven dashboards for organic and AI-based visibility metrics
Collaborate with Paid Media, Content, and Development teams
Educate clients and internal teams about GEO principles and best practices
Research new tools and platforms shaping the future of SEO, GEO, and digital analytics
Support company leadership in refining and expanding organic marketing offerings
Preferred
Agency experience
Client-facing communication skills
Benefits
In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
100% company funded health insurance, with dental and vision options
401(k) plan to help save for your future
Permanent remote work option
Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
Monthly wellness stipend and quarterly employee appreciation gift
One-time reimbursement for work from home equipment
Monthly team bonding sessions / happy hours
Pre-tax commuter benefits
The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
Company
Terra
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.05MKey Investors
Arch Grants
2016-06-21Grant· $0.05M
Leadership Team
Cooper Pickett
Managing Partner
Recent News
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