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Oshkosh Corporation · 1 month ago

Director, Digital Commerce & Marketing Technology – Access Segment

Frederick, Maryland, United States

Full-time

Onsite

Director/Executive

$132K/yr - $233K/yr

10+ years exp

Oshkosh Corporation is a global company committed to delivering innovative solutions within the access market. The Director, Digital Commerce & Marketing Technology for the Access segment will lead the strategy and execution of digital platforms to enhance customer engagement and drive business growth.

AutomotiveIndustrialManufacturing

H1B Sponsor Likely

Responsibilities

Help to define and lead the enablement of Access segment’s eCommerce and digital technology sales strategy, including online parts ordering, dealer portals, and self-service capabilities

Partner with Sales Operations and DT to ensure platform reliability, scalability, and integration between ERP and CRM systems

Champion digital customer journeys—from product research through purchase and post-sale support—delivering measurable business value

Use data analytics to identify opportunities for improving online sales conversion, lead capture, and customer retention

Lead the ongoing enhancement of brand websites (e.g., JLG.com, JerrDan.com, etc.) to reflect brand positioning, showcase innovation, and drive quality leads

Oversee site performance, technology selection and adoption, and global localization efforts

Ensure sites comply with Oshkosh brand standards, accessibility requirements, and cybersecurity best practices

Integrate digital campaigns, SEO/SEM, and analytics tools to optimize traffic and engagement

Own the strategy and governance for the Access CRM ecosystem (e.g., Salesforce) to improve visibility into customer relationships, sales pipelines, and marketing performance

Collaborate with regional sales teams to define data-driven lead management, account segmentation, and reporting practices

Drive marketing automation initiatives that enhance dealer communications, nurture campaigns, and digital engagement

Partner with DT and Corporate Digital teams to ensure data accuracy, system interoperability, and adherence to enterprise architecture

Lead a high-performing digital team across development, release management, productions support, and customer experience functions

Partner with internal stakeholders and external agencies to deliver world-class digital solutions

Establish governance frameworks for digital assets, content, and customer data management

Manage budgets, vendor contracts, and performance metrics for all digital initiatives

Qualification

Digital commerce strategyCRM systems managementSalesforce expertiseData analyticsECommerce initiativesMarketing technologyDigital transformationLeadership skillsCollaboration skillsCommunication skillsCustomer focus

Required

Bachelor's degree in Marketing, Business, Information Systems, or a related field; MBA preferred

10+ years of progressive experience in digital commerce, marketing technology, or CRM leadership roles, preferably in a B2B or industrial/manufacturing environment

Demonstrated success leading digital transformation or eCommerce initiatives in a global organization

Deep expertise with platforms such as Salesforce, Oracle Commerce, Sitecore, and Google tools (or similar)

Proven ability to translate complex business needs into scalable, customer-focused digital solutions

Exceptional leadership, communication, and collaboration skills

Preferred

Familiarity with dealer distribution networks, equipment lifecycle management, and connected product experiences

Experience leading digital programs supporting aftermarket parts sales, service portals, or digital configurators

Understanding of industrial equipment or heavy machinery markets

Experience managing multilingual, multi-brand websites across global regions

Benefits

Competitive total rewards package

People-first culture

Various opportunities to support team member growth and success

Company

Oshkosh Corporation

Glassdoor3.9

Moving the world forward.

Founded in 1917

Oshkosh, Wisconsin, USA

10001+ employees

https://www.oshkoshcorp.com/

H1B Sponsorship

Oshkosh Corporation has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (3)

2022 (2)