Likeable · 1 month ago
Associate Director of Content Strategy
United States
Full-time
Remote
Lead/Staff, Director/Executive
8+ years expLikeable is searching for a strategic and innovative Associate Director of Content Strategy. This role will support and grow the agency’s content strategy team and help develop and execute high-impact concepts and content strategies that drive engagement, brand awareness, and business results for clients.
Marketing & Advertising
Responsibilities
Support the development and execution of comprehensive concepts that align with client objectives, target audiences, and brand messaging. Partner with the Strategy team to ensure content initiatives are data-driven, performance-focused, and aligned with overarching strategic goals
Conduct thorough research and competitor analysis to identify market trends and opportunities for content differentiation
Optimize content performance in partnership with the Strategy department to maximize reach, engagement, and conversions
Develop and present a weekly Trends session with the agency regarding industry trends, emerging platforms, and content marketing best practices to continually improve content strategies and deliver innovative solutions
Present content strategies and concept decks to clients, fostering strong client relationships
Support the agency’s communications content strategy, including newsletter content, blog and social media content
Collaborate with clients, account managers, and creative teams to develop and refine content briefs and creative concepts
In partnership with Creative Leads: Partner on creating strategic concepts. Ensure best processes are supported to maintain content quality and efficiency
In partnership with Strategy Leads: Meet regularly to discuss content trends and performance insights derived from reporting. Integrate strategic learnings into future concept decks
In partnership with Account Leads: Align content strategy with broader client objectives and campaign goals. Provide insights and recommendations to ensure content delivers on key business objectives. Act as a key point of contact for content-related discussions and client needs
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism or a related field
8+ years of experience in social media content strategy, digital marketing, or a related field, preferably within an agency environment
Strong understanding of social media platforms, content marketing, and digital trends
Demonstrated expertise in developing and executing successful content strategies that drive business results
Proficient in using analytics tools to measure and optimize content performance
Excellent written and verbal communication skills, with the ability to effectively present ideas and recommendations to clients and internal stakeholders
Strong analytical and problem-solving abilities, with a data-driven and results-oriented approach
Highly organized with the ability to manage multiple projects and meet tight deadlines
Proactive, collaborative, and adaptable, with a strong sense of accountability and attention to detail
Benefits
Generous vacation policy
Comprehensive healthcare plans
Amazing company culture
Company
Likeable
Likeable is a female-led, employee-owned social media agency that has been helping brands earn attention and spark connection since 2006.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase