Choice Hotels International · 4 days ago
Senior Analyst, AI Marketing Measurement & Insights
North Bethesda, MD
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $100K/yr
2+ years expChoice Hotels International is seeking a dynamic Senior Analyst to advance its AI marketing strategy, focusing on large language models. This role bridges AI innovation and business intelligence, supporting leadership decisions through data-driven insights and collaboration across departments.
HospitalityHotelTravel
Responsibilities
Develop and execute measurement plans for key marketing initiatives led by Choice’s leadership
Analyze customer, digital, and transactional data to support strategic decisions, including identifying high-impact LLM topics
Conduct deep dives into the impact of LLMs on paid media channels and provide competitive intelligence
Test and evaluate new AI tools, including audience targeting and personalization technologies
Identify website content improvement opportunities and monitor bot traffic trends
Stay current on AI, LLMs, SEO tools, and hospitality analytics best practices
Collaborate with IT and digital teams to enhance data infrastructure and reporting capabilities
Ensure insights and actions are shared and aligned across strategy, content, and marketing teams
Qualification
Required
Minimum 2 years of experience applying machine learning, AI, or statistical methods to business problems
Experience with Generative AI, NLP, and LLMs
Proficiency in Python, R, or SQL
Familiarity with SEO tools (e.g., BrightEdge, SEMRush, Google Search Console, Screaming Frog, Adobe Analytics)
Experience with A/B testing and statistical analysis
Strong analytical mindset and problem-solving skills
Excellent communication skills; able to translate technical concepts into business insights
Collaborative team player with a proactive approach to innovation
Bachelor's degree in Computer Science, Mathematics, Economics, Statistics, Physics, or related field, or equivalent combination of education and work experience
Preferred
Hospitality, multi-location brand, or travel/tourism experience
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
H1B Sponsorship
Choice Hotels International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (29)
2023 (35)
2022 (60)
2021 (40)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
Hotel Management Network
2026-01-07
2026-01-06
Company data provided by crunchbase