Colibri Group · 2 months ago
Director of Real Estate Product Marketing
United States
Full-time
Remote
Director/Executive
10+ years expColibri Group is a leading online professional education platform serving over 1 million customers annually. The Director of Real Estate Product Marketing will oversee the development and execution of marketing strategies to enhance the growth and market penetration of real estate courses, requiring a deep understanding of the market and customer engagement.
Continuing EducationEducation
Responsibilities
Lead the creation and implementation of comprehensive product marketing strategies that support business goals and maximize product adoption and revenue
Conduct market research to identify trends, customer needs and competitive landscape. Use insights to guide product positioning and messaging
Develop strategies to engage customers, collect feedback, and incorporate insights into product and marketing plans
Define and refine product value propositions, messaging frameworks and differentiation strategies to ensure our courses stand out in the real estate learning marketplace
Collaborate with product management, sales, brand marketing, creative team and others to ensure alignment and successful execution of marketing initiatives
Oversee the planning and execution of go-to-market activities, including product launches and messaging
Define key performance indicators (KPIs), analyze metrics, and report on the effectiveness of product marketing campaigns adjusting strategies as needed
Build, mentor, and lead a high-performing product marketing team; foster a culture of innovation and continuous improvement
Qualification
Required
10+ years of experience in product marketing, with at least 3 years in a leadership role
Demonstrated success in launching and marketing products using strong product positioning and messaging
Strong analytical, strategic thinking, and creative skills
Market research and analysis capabilities
Exceptional communication, presentation, and interpersonal abilities
Experience managing teams and cross-functional projects
Company
Colibri Group
At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Neuberger Berman
2023-11-27Private Equity
2019-05-02Acquired
Leadership Team
Shravan Goli
Chief Executive Officer (CEO)
Renee Altier
Chief Commercial Officer, Colibri Healthcare
Recent News
2024-11-26
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