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McCain Foods · 1 day ago

Sr. Director, Global Brand Equity & Portfolio Architecture

Oakbrook Terrace, IL

Full-time

Onsite

Director/Executive

$146K/yr - $195K/yr

15+ years exp

McCain Foods is a global family-owned company focused on creating exceptional work experiences. The Sr. Director, Global Brand Equity & Portfolio Architecture will define and build McCain’s brand equity and portfolio strategy globally, ensuring consistency across markets and categories while leading a diverse team and collaborating with various stakeholders.

Food and BeverageFood ProcessingFood TrucksSnack Food

H1B Sponsor Likely

Responsibilities

Set and steward global brand equity guidelines for all of McCain, defining brand purpose, positioning, and visual/verbal identity to ensure consistency across categories, regions, and consumer touchpoints

Lead global portfolio architecture, developing and maintaining the framework for brand hierarchy, sub-brand roles, and innovation/renovation alignment across the portfolio

Establish a comms strategy for the McCain brand globally that levearages best practice for equity, sustainability and product communication balancing experiential and a partnership approach to deliver long-term equity and ROI

Integrate regenerative agriculture storytelling into McCain’s brand narratives in partnership with Sustainability and External Affairs, ensuring messages are authentic, relevant, and resonate with consumers

Drive a shift toward content creation, building a scalable global approach to creating, curating, and sharing brand assets that enable regional teams to deliver high-impact, on-brand campaigns

Partner with regional marketing leaders to enable local execution of global brand and portfolio strategies, ensuring adaptation for market realities without compromising brand integrity

Leverage consumer insights, category trends, and competitive intelligence to inform brand positioning, portfolio priorities, and content strategy

Lead global brand governance, establishing standards, tools, and processes that guide decision-making on brand and portfolio matters across the business

Collaborate cross-functionally with R&D, Consumer Insights, Digital Technology, Sustainability, and External Affairs to ensure brand and portfolio strategies are embedded in business planning and activation

Lead, coach, and develop a high-performing global team, fostering collaboration across geographies, building marketing capability, and encouraging innovation in brand building

Qualification

Brand strategyPortfolio managementBrand architectureSustainability storytellingCommercial acumenInfluencing skillsTeam managementMarketing experienceConsumer insightsCross-functional collaboration

Required

Bachelor's degree in Marketing, Business Administration, or related field

15+ years of marketing experience, with significant brand strategy and portfolio management expertise in a global or regional role

Proven track record of building and sustaining strong consumer brands across diverse markets and categories

Deep expertise in brand architecture, equity building, and brand governance

Experience integrating sustainability storytelling into brand positioning

Strong commercial acumen with the ability to link brand strategy to business performance

Excellent influencing skills and ability to work across cultures and geographies in a matrixed organization

Experience managing and developing geographically dispersed teams

Preferred

MBA preferred

Benefits

Health coverage (medical, dental, vision, prescription drug)

Retirement savings benefits

Leave support including medical, family and bereavement

Well-being programs include vacation and holidays

Company-supported volunteering time

Mental health resources

Company

McCain Foods

Glassdoor3.9

McCain Foods is a family-owned business and manufacturer of frozen potato products and a global leader in prepared appetizers and snacks

Founded in 1957

Wendouree, Victoria, AUS

10001+ employees

https://www.mccain.com/

H1B Sponsorship

McCain Foods has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2024 (7)

2023 (3)

2022 (6)

2020 (2)