Guardian Life · 18 hours ago
Senior Marketing Manager Third Party Annuities Specialist
New York, NY
Full-time
Hybrid
Mid, Senior Level
$103K/yr - $170K/yr
5+ years expGuardian Life is seeking a Senior Marketing Manager – Third-Party Annuities Specialist to support their annuities line of business for third-party distribution partners. This role involves developing and executing marketing strategies, managing campaigns, and enhancing partner engagement while collaborating with various stakeholders.
DentalFinancial ServicesHardwareInsuranceLife Insurance
No H1B
Responsibilities
Third Party Campaigns: Design, launch, and optimize marketing campaigns specifically geared toward third-party annuity partners, their financial professionals, and their clients. Collaborate with distribution and product teams to ensure messaging resonates with external audiences
Partner-Facing Content: Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by third party partners and wholesalers. Customize content to fit the needs of diverse external channels
Wholesaler Support: Enable wholesalers with targeted materials, campaigns, event kits, and training resources to drive engagement and sales through third-party channels. Support sales enablement and provide ongoing feedback loops with wholesalers
Project Management: Oversee the execution of multi-channel campaigns, track KPIs, and track against budget for third party annuity marketing initiatives
Cross-Functional Collaboration: Work closely with Product Development, Distribution, Compliance, Legal, Technology, wholesalers and external vendors to deliver integrated marketing solutions. Work cross-functionally to ensure all necessary partners have provided input on materials/projects
Inventory Management: Managing inventory at fulfillment center for giveaways, promotional items, event kits, etc
Third-Party Communications Support: Draft and support communications to third-party wholesalers and financial professionals
Market Intelligence: Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian’s annuity offerings and marketing approach
Exhibit company values in organizing how we act, treat others, and treat our clients
Qualification
Required
Minimum 5-7 years annuity marketing experience
Proven ability to manage multiple projects and campaigns simultaneously
Excellent written and verbal communication skills; able to tailor messaging for external partners and internal stakeholders
Highly collaborative, cross-functional approach; experience working with sales, product, and compliance teams
Demonstrated knowledge of marketing in highly regulated industries, especially annuities
Flexible and solution-oriented, able to respond to changing market and partner needs
Ability to act as a thought leader in this line of business
Sense of urgency and solution orientation. Ability to work effectively in a variety of situations and respond to change with a positive attitude
Bachelor's degree required
Preferred
Advanced degree or certifications in marketing, finance, or related field a plus
Benefits
Skill-building
Leadership development
Philanthropic opportunities
Supportive, flexible, and inclusive benefits and resources
Company
Guardian Life
Guardian Life Insurance Company of America (Guardian) is one of the country’s leading mutual insurers.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-08-23Non Equity Assistance
Leadership Team
Andrew McMahon
Chairman and CEO
Michael Prestileo
Chief Strategy Officer
Recent News
2025-12-11
Company data provided by crunchbase