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SMU Dedman School of Law · 1 month ago

Associate A.D, Creative Services (HR title: Assoc Dir Creative Marketing)

USA-TX-Dallas

Full-time

Onsite

Director/Executive

7+ years exp

SMU Dedman School of Law is seeking an Associate A.D. for Creative Services to oversee its Digital and Creative Media department. This role will drive the creative vision and storytelling across platforms for SMU Athletics, managing a team responsible for various creative outputs and ensuring the brand's digital presence is effectively shaped and communicated.

EducationUniversities

Responsibilities

Oversee and manage the staff that comprises the areas of creative video, photography, social media, graphic design and brand management for SMU’s 17-sport athletics program, with direction from the Senior Associate A.D. for Brand Advancement and Strategic Communications

Contribute to the overall vision and goals of SMU Athletics by shaping the digital strategy, to include the development and execution of storytelling, brand-building and fan-engagement content for distribution across the department’s social and digital channels

Create and deliver on video and content production calendars, accessible by multiple stakeholders, working with internal staff and outside vendors

Apply strategic methods to constructing annual budget that combine fiscally-responsible decisions with long-term vision for investment in equipment to stay at the forefront of emerging media and content production

Establish methods of planning communications and rhythm of meetings to produce the most robust content stream to effectively tell the story and elevate the brand of SMU Athletics

Work closely with the Marketing and PR staff to develop strategic messaging and unique methods for engaging fans, media and prospective student-athletes

Maintain regular communication and planning schedules with the ticket office, Mustang Club, development and marketing staffs to support ticket sales, attendance and fundraising initiatives and identify new revenue-generating opportunities

Lead and contribute to sport-specific content planning meetings, and guide digital and creative staff in managing those relationships with sport programs to integrate into the program’s social strategy and vision

Ensure consistency in brand guidelines and messaging related to content and posting

Position requires regular evening and weekend work

Qualification

Creative content strategyDigital media managementAdobe Creative SuiteSupervisory experienceAudience engagementInterpersonal skillsProblem-solving skillsOrganizational skillsWritten communication