University of Cincinnati Foundation · 2 days ago
Assistant Director, Digital Engagement
Cincinnati, OH
Full-time
Onsite
Entry, Mid Level
$50K/yr - $60K/yr
1+ years expThe University of Cincinnati Foundation is committed to fostering a sense of belonging and nurturing relationships within the community. The Assistant Director, Digital Engagement will lead the management and execution of the Alumni Association’s digital presence, focusing on social media and omnichannel marketing to enhance alumni engagement and philanthropic support.
Non ProfitSocialSocial Impact
Responsibilities
Lead the development and execution of an engaging, high-volume social media strategy to boost brand visibility and impact
Create and implement a content marketing strategy for UCAA’s social media channels that connects with alumni, showcases the Alumni Association’s mission, and supports broader university and UC Foundation priorities — including storytelling, signature events, giving days, paid advertising initiatives and more
Create, schedule and publish engaging content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok) including photo, video, and other multimedia formats ensuring all assets are on brand and align with our voice
Manage social media tools and platforms through Sprout Social for scheduling, listening and analytics
Engage in two-way conversations, monitoring and responding to comments, messages and mentions to foster community engagement
Leverage social media trends to gain traction and amplify audience base and identify relevant news and real-time opportunities to engage with UC alumni and constituents
Work closely with internal and external partners including UC MarComm and UC Athletics communications to align social media strategies with broader omnichannel marketing campaigns
Provide strategy and thought leadership in this area, offering innovative, creative methods, and staying up to date with social media trends, algorithm changes and best practices
Update channels monthly, as needed, and participate in quarterly analytic reviews of social media channels
Attend UCAA and related events/programs to capture content to be used primarily on digital platforms to increase alumni engagement
Recruit and foster alumni ambassadors to serve as brand advocates and amplifiers; manage these alumni volunteers to further expand the reach of social media campaigns and increase awareness and overall engagement through a volunteer digital ambassador model for alumni
Serve as a central service for alumni association email development as it relates to email design and formatting
Review and ensure UCAA and UC communications guidelines are being met and update emails before loading code into Blackbaud Internet Solutions (BBIS), proactively updating items that are not consistent with brand guidelines
Support the HTML approval process for UCAA staff, including testing emails
Write and edit copy for email marketing pieces to promote alumni and annual giving programs
Coordinate and collaborate with UCAA and UC Foundation communications team on key initiatives regarding mass market outreach
Serve as a content manager for UC Alumni Association websites (alumni.uc.edu and engage.uc.edu), editing pages using Adobe Experience Manager (AEM) and Blackbaud Internet Solutions (BBIS) content management systems
Proactively review sites, using analytics as evidence, to ensure effective usability and maximum digital engagement
Build event registration and information pages in support of all Alumni and Annual Giving programs
Manage content on digital applications that support alumni engagement and annual giving initiatives
Proactively partner with UC to develop dynamic webpages for UCAA’s signature events, programs and initiatives
Participate and conduct the annual SEO audit for the Alumni Association’s website
Conduct quarterly reviews of the Alumni Association’s emails and website for inclusion in reports for AGIM leadership review in support of UCAA reporting
Record meaningful alumni interactions, engagement data and other information in Blackbaud CRM to ensure information is up-to-date and included in Alumni Association reporting and engagement metrics throughout the year
Other duties, as assigned
Qualification
Required
Bachelor's degree with 1-3 years of social media and digital media and/or digital marketing experience
Hands-on experience creating content, monitoring social media feeds, creating ad campaigns, and/or interpreting analytics is required
Strong interpersonal, written and verbal communication skills, with high attention to detail
Ability to successfully manage multiple priorities, produce quality work, and meet strict deadlines
Ability to work both independently and collaboratively with internal and external partners
Preferred
Knowledge of html and website editing on a content management system (CMS) is preferred
Prior experience creating email marketing messages is preferred
A working knowledge of graphic design tools, such as Adobe Creative Suite and Canva, is desirable
Benefits
Performance based bonus
Competitive health and wellness benefits
Tuition remission
Retirement with employer match
Paid parental leave
Paid vacation
Sick time
Holidays
Calendar year-end closing
Company
University of Cincinnati Foundation
University of Cincinnati Foundation is the private fundraising organization for the University of Cincinnati and UC Health.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.03MKey Investors
Martha Holden Jennings Foundation
2024-04-01Grant· $0.03M
Recent News
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