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Douglas Machine Inc. · 1 month ago

Content Specialist

Alexandria, MN

Full-time

Onsite

New Grad, Entry Level

$52K/yr - $62K/yr

DOUGLAS MACHINE INC. is focused on establishing itself as the top trusted authority in secondary packaging, and they are seeking a Content Specialist. The role involves producing high-quality content that drives traffic, leads, and sales while supporting the company's marketing goals and corporate image.

Industrial EngineeringManufacturingMechanical Engineering

Responsibilities

Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant’s heart, ownership spirit and continuous innovation and improvement)

Consistently develop content that drives revenue, educates readers and answers key questions of our target audiences

Publish at least three new written pieces of content per week

Interview internal subject matter experts and conduct independent research to enable content development

Edit, proofread and improve other writers’ materials

Use AI tools to optimize efficiency for the content creation process

Ensure content development enhances and supports SEO/AEO/GEO efforts for websites

Construct storyboards to enable video production that support content strategies

Produce premium content, including eBooks, case studies, whitepapers, etc., used to convert leads

Nurture, protect and enhance our corporate image and brand

Other Duties as Assigned: Respond with flexibility to the needs of the business – both internally and externally – by addressing important corporate initiatives when requested by management