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Origina · 1 month ago

Partner Marketing Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

Origina is a rapidly growing global challenger technology company focused on helping enterprises extend and enhance their software assets. The Partner Marketing Specialist will be responsible for collaborating with partners to drive leads and create joint marketing programs, ensuring alignment with internal teams to maximize revenue opportunities.

Enterprise SoftwareInformation ServicesInformation TechnologySoftwareTechnical Support

Responsibilities

Meet with Origina channel sellers to understand our partners, their needs and preferences and the value they provide. Strategize how to best work with our partners to maximize our joint revenue opportunity

Work with our partner’s marketing team to jointly develop and execute marketing plans to drive awareness, engagement, and pipeline via events and digital campaigns

Align with partner sales and Origina’s business development teams to identify growth opportunities

Assess and build an MDF program for partners when the time is right. 2026 budget is €120K to be used for enablement and prospect events

Align with channel sales on partner productivity, coverage and other insights that can help support our coverage model decisions

Build and launch (leveraging Origina’s demand generation team and the partners demand capabilities) co-branded campaigns, webinars, events, and digital programs that generate qualified leads

Work collaboratively with the partner’s marketing team to identify, plan and execute events (with support from Origina’s events team) to

Track and optimize campaign performance across partner channels

Create toolkits, messaging frameworks, and content to support partner-led marketing efforts

Educate the partners’ marketing team on Origina’s value proposition

Work with Origina channel sales team to educate the partner sellers on our joint value proposition and Origina’s specific value proposition

Serve as the primary marketing point of contact for partners

Work cross-functionally with sales, product marketing, demand marketing and content teams to ensure alignment

Define KPIs and report on partner marketing performance, ROI, and contribution to pipeline

Qualification

B2B marketing experiencePartner marketingDemand generation campaignsMarketing Development FundsEnterprise software knowledgePublic speakingPartner ecosystems familiarityIBM software knowledgeCollaboration skillsProject managementTime management

Required

5+ years of B2B marketing experience with a minimum of 2 in partner or channel marketing

Experience building joint go-to-market plans and executing demand generation campaigns with partners (you'll have help to build and execute the campaign, but you do have to plan it by clearly defining the target audience, key messages and key call to actions)

Experience building, managing and executing Marketing Development Funds (MDF) for partners

Strong understanding of enterprise software models

Strong understanding of different types of partnerships; their goals and preferences and how to work effectively with them to sell our solutions

Experienced in collaborating across marketing, sales leadership, field sales, and partners to enhance the sales process and improve team proficiency

Demonstrated success in launching, managing, and growing revenue for commercial software products and/or services

Excellent verbal, written, and public speaking skills

Strong project and time management capabilities

Experience in the enterprise software or IT services space

Familiarity with partner ecosystems (ISVs, GSIs, MSPs, etc.)

Knowledge of IBM software or third-party support models