United Football League (UFL) · 2 months ago
Director, Team Marketing - DC Defenders/Orlando Storm
Washington, DC, US
Full-time
Hybrid
Director/Executive
$110K/yr - $120K/yr
6+ years expXFL is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. The Team Marketing Director is responsible for all team and league marketing and branding efforts within their local markets, focusing on building the fan base and driving business performance through innovative marketing campaigns.
SoccerSportsSports Leagues and Teams
Responsibilities
Develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans
Collaborate with the League Marketing Director to transform the league marketing strategy to a season long tactical plan
Responsible for seeing through the execution of this plan, working with the league email, social, creative and digital/media to ensure plan alignment and assets development
Submit creative requests, write email copy, traffic assets as needed
Collaborate with the League Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms
Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified
Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts
Work with the League Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights
Provide recommendations, ideas and evaluation of hyper local plans
Be the main steward for the Defenders & Storm brand and execute the Defenders & Storm and league’s marketing and business strategy
Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders
Execute activations, promotions, content capture, buzzworthy moments with local partners
Work with communications team to develop strategic initiatives to drive earned media and grow the brand
Collaborate with content team to drive storytelling, promotions and database growth initiatives across digital product
Help facilitate player and coach engagement
Generate ideas and facilitate fan engagement activations, gameday event planning and logistics
Support game presentation by providing weekly information for the production timeline and run of show to ensure efficient operations and accuracy of game day scripts
Manage game day staff, talent and other individuals working games and/or events
Work with production and venue staff to direct the pre-show and gameday fan experience
Source/build and keep fully staffed street and promotional teams who will help fulfill all the Defenders & Storm grassroots marketing efforts
Manage the team marketing budget and deliver against key performance metrics for the Marketing function
Qualification
Required
6-8+ years of marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries
Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape
Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy
Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company's goals and vision
Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions
Solid understanding of nuances with various local market ticket buying habits/fan engagement
Ability to work well with multiple stakeholders across the company, agencies and client organizations
A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved
Exceptional communications, sales/promotions and customer service skills
Superior verbal/written communications skills
Work location: The location of this role must be in Washington, D.C. area
Primarily works in a remote office and/or an office environment
Must attend all team home games and may be required to attend select games and events in other UFL team markets
Prolonged periods of sitting at a desk and working on a computer
Some out of market Travel (25% travel): Will Be required to travel to in market events
Ability to work a flexible schedule inclusive of weekends, nights and holidays required
Must be able to lift 25+ pounds at times
Company
United Football League (UFL)
It's official: spring football just got stronger.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Daryl Johnston
Executive Vice President
Company data provided by crunchbase