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SSCG Media Group · 2 days ago

VP, Associate Director, Media - DTC

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$142K/yr - $168K/yr

8+ years exp

SSCG Media Group is one of the largest full-service, 100% pharma-focused strategic media planning and buying groups in the world. They are seeking a VP, Associate Director to lead strategic media planning for a pharmaceutical brand launch, overseeing media planning and implementation while managing a team and collaborating across departments to deliver effective campaigns.

AdvertisingDigital MediaMarketing

Growth Opportunities

Responsibilities

Lead strategic media planning for a pharmaceutical brand launch

Oversee all aspects of media planning and implementation, ensuring that strategies are insight-driven, integrated across channels and aligned with brand goals

Lead, mentor and develop team members while fostering collaboration, curiosity and accountability

Provide ongoing coaching, performance feedback and professional development opportunities to direct reports

Manage workload allocation, resource planning and prioritization across projects

Promote a culture of continuous learning, encouraging innovation and excellence in media strategy and execution

Lead the development of holistic, insight-driven media strategies that align with client marketing objectives and brand goals

Translate brand strategy and audience insights into integrated media plans that effectively reach and engage target consumers

Partner closely with internal and external teams to ensure seamless collaboration and campaign integration

Oversee all aspects of media planning, including research, channel mix recommendations, investment strategy and optimization

Manage budgets and timelines, ensuring efficient use of resources and delivery of high-quality work

Collaborate with investment and buying teams to ensure execution aligns with strategic objectives and media performance goals

Lead internal reviews and post-campaign analyses to identify learnings and inform future planning

Serve as a trusted advisor to clients, providing strategic counsel on media planning, channel selection and performance insights

Build and maintain strong client relationships through proactive communication, transparency and strategic leadership

Present media recommendations, plans and results clearly and persuasively to clients and senior stakeholders

Maintain an expert understanding of client business challenges and competitive landscapes to anticipate needs and recommend forward-looking solutions

Qualification

DTC marketing expertisePharmaceutical media planningTelevision planningCross-channel integrationData-driven decision-makingAnalytical skillsLeadership skillsCommunication skillsOrganizational skills

Required

8+ years of experience in media planning with at least 3 years focused on pharmaceutical or healthcare brands

Proven expertise in pharmaceutical DTC media planning and television strategy

Strong understanding of cross-channel integration and omnichannel marketing

Excellent analytical, organizational and communication skills

Bachelor's degree in Marketing, Communications, Advertising or related field

Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects and tasks effectively with flawless customer–centric focus

Strong leadership and/or management experience, including mentoring junior team members and building a team

Exhibits strong initiative, sound attention to detail and ability to think strategically

Impeccable written and verbal communication skills

Self-starter, who can work independently and in team environment